Ndebele: Road safety is a collective responsibility
According to News24, transport minister Sibusiso Ndebele said that road safety campaigns will succeed only when all road users change their behaviour. "Road crashes kill over 14 000 people every year in South Africa," Ndebele said at the launch of the I-Pledge road safety campaign in Sandton. The campaign, aimed at changing the behaviour of road users, was first introduced by Imperial Car Rental in July and targeted the company's employees.
Ndebele said road safety was a collective responsibility - "[w]e want to see changes [like those] that happened in Australia," he said. Australia once had a high number of road accidents, but was able to reverse this trend by getting road users to change their behaviour, Ndebele said. The annual average accident rate in South Africa was 33 deaths for every 100 000 people, compared to three in every 100 000 people in the UK. Ndebele called on the government and the private sector to work together as most of the crashes involved company vehicles and employees on-duty.
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