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Nadine Mather and Chloë Loubser
IMEXSA to promote SA music at WOMEX 2013
Womex 2013 is about to heat up Wales and the Independent Music Exporters South Africa IMEXSA, in further demonstrating its dedication to developing locally produced music around the world, is all geared to promote South African music talent as a delegation of SA music industry players make their way to Womex.
Womex 2013 will be hosted in Cardiff, Wales, from 23 to 27 October and is the most important event on the world music market, bringing together professionals from the worlds of folk, roots, ethnic and traditional music in a five-day event. This year's event promises over 60 concerts featuring around 300 artists, a trade fair exhibiting in the region of 650 companies from over 90 countries, as well as more than 400 national and international journalists. Delegates can also attend conferences, a DJ summit and a documentary film exhibition.
Independent Music Exporters South Africa (IMEXSA) ensures that emerging South African artists and independent music companies are effectively promoted at Womex by providing a service that has the potential to kick-start their careers on an international level. IMEXSA is a non-profit organisation focused on developing and increasing the number of music exporters in South Africa by identifying trade opportunities and assisting companies to take advantage of those opportunities.
A melting pot of opportunities
In celebrating ground-breaking new talent, diversity and creativity, IMEXSA will present Nomfusi and Shangaan Electro as part of the Womex 2013 Official Showcase Selection. Over 40 artists, music industry practitioners and stakeholders will converge under the umbrella provided by IMEXSA, which is supported by the DTI to penetrate global market opportunities. From speed dating, dialogues, showcases, conferencing networking and more, Womex 2013 promises to offer delegates a melting pot of opportunities.
"Womex 2013 is the most important trade show globally and South African emerging artists and independent music companies attending are enabled to position their standing and showcase their musical products at a festival that has the potential to kick-start their careers on an international level," said IMEXSA's spokesman Renneth Tshisikule.
As in previous years, IMEXSA will continue to ensure that developing exporters and musical professionals benefit from the international expertise offered by in?uential industry players, such as record labels, publishers and established artists at Womex 2013.
