Crowne Plaza sleepwear design competition launches
The Crowne Plaza Sleepwear Design Competition 2013 will form part of the official SA Fashion Week programme and is open exclusively to designers on the SA Fashion Week database. The challenge is to design a piece of stylish sleepwear, which both looks great and helps promote a comfortable night's sleep.
Image courtesy of photostock / FreeDigitalPhotos.net
The ten best shortlisted designs will be showcased at this year's SA Fashion Week event from 3-5 October at Crowne Plaza Johannesburg - The Rosebank.
"The group understands the importance of a good night's sleep and this competition complements the brand's Sleep Advantage programme, which aims to consistently provide guests with a relaxing and restful night's sleep. Our guests already dress for success in their daily lives, so this competition is a great way to help show how they can dress for sleep success too," says Melissa Todd, sales and marketing director at the hotel.
The judging panel includes:
- Lucilla Booyzen, director of South African Fashion Week;
- Sandra Rogers, executive manager for the trend and design team for Edgars;
- Nkhensani, creative director from Stoned Cherrie
- Dr N Bhikha, neurophysiologist and sleep expert at MediClinic Sandton
- Melissa Todd
Entries will be judged based on four main elements: design, comfort, creativity and consistency with the hotel's brand. Contestants will need to submit the original professional sketch of their design and mood board, accompanied by a description justifying why the design is not only stylish, but also champions success for the business traveller by ensuring a good night's sleep.
"We are excited about this unique project which will bring a new and interesting element to SA Fashion Week. We will be looking for designs that balance form and function, and those which are stylish, yet at the same time enable a comfortable night's sleep," says Lucilla Booyzen, director of South African Fashion Week.
The overall winner will receive a cash prize of R10,000 and have his or her design displayed at the hotel following SA Fashion Week in October. The other nine finalists will also receive prizes.
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