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Nadine Mather and Chloë Loubser
Real Madrid to launch lingerie line
MADRID, SPAIN: Spanish giants Real Madrid, the world's richest football club in terms of income, will launch its first lingerie line for women next year, sports daily Marca reported on Wednesday, 2 December 2009.
In addition to the souvenir jerseys, t-shirts, coffee mugs and other items already on offer, supporters of the club will soon be able to buy boxer shorts, slips and bras bearing the club's logo, the newspaper said.
The lingerie will be made by Valencia-based textile company Little Kiss and it will hit store shelves in March 2010.
Growing revenues from merchandise sales combined with increasingly shrewd global marketing have made Real the world's largest revenue-generating club, according to an annual ranking compiled by business advisory firm Deloitte.
Real pushed Manchester United into second place in the annual Deloitte Football Money League in the 2004-05 season and has maintained the top place ever since.
The club's marketing revenues from sales of souvenir jerseys and other objects bearing Real's logo account for more than €100-million of its annual budget of over €400-million.
Source: AFP
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