Legacy Lifestyle, SAA Voyager enter into partnership

This, in essence, allows Voyager members access to the 200+ brands currently on the Legacy programme.

"This is a wonderful partnership for Legacy Lifestyle," noted Mike Rowley, MD. "Not only does this allow for an increase in our member base, but will see our brands benefit on a financial level through the conversion of Voyager Miles to Legacy Rands and the subsequent spend at our partners. Voyager members in return too will see inherent value add through the lifestyle benefits extended to them as a result of the partnership."

To broaden the benefits offered

The partnership has been concluded to broaden the benefits offered to respective members and to increase the number of opportunities for points to be earned or redeemed. Legacy Lifestyle will gain new membership and Voyager will gain a host of redemption partners whilst also gaining support from the large Lifestyle Membership base.

Voyager and Legacy Lifestyle members now not only get the opportunity to travel, but can use their points to make purchases at their destination. Both the Lifestyle and Voyager programmes stand to benefit as member loyalty will increase due to the subsequent rewards and intrinsic value experienced.

"It's a quantifiable cash-back opportunity," stressed Rowley.

The new partnership will be communicated to market via a substantial above-the-line advertising campaign, including print adverts, mailer campaigns and on-board advertising on every SAA flight.

"At Voyager we are focused on ensuring the programme remains beneficial and relevant, and we were keen to align ourselves with a strategic lifestyle partnership in order to enrich the benefits of the programme, complementing our existing offer and partnership portfolio. We are very excited to welcome the Legacy Lifestyle group into the SAA Voyager family and look forward to growing together in terms of enriched mutual member benefits and opportunities," said Beulah Els - Voyager commercial manager.

Members wishing to convert their Voyager Miles or Legacy Rands should go to www.voyagerbylifestyle.com and follow the steps thereafter.