Yuppiechef best e-commerce site

Yuppiechef won Best E-Commerce Shop; Best E-Commerce Shopping Process; and Best Design, Standards and Ease of Use. Take2 is the South African Public's Favourite E-Commerce Website and Private Property the award for Best E-Commerce Services Website.

Jaco Roux, MD of Jump Shopping, said, "South African online shops can learn from Yuppiechef. Their website design and execution are immaculate and they take great pride in the presentation of their deliveries to an extent which we did not see from any of the other nominated stores."

Some interesting trends

This year Jump Shopping noticed a few interesting trends amongst the South African e-commerce websites such as the embrace of social media. According to Roux, "Some South African e-commerce websites are taking notice of the marketing opportunity that can be achieved through the use of social media sites such as Twitter and Facebook, with SA Camera, Kulula and Yuppiechef leading the way with their innovative social media strategies and community building, on both Facebook and Twitter."

"Online shops also seem to be embracing the concept of customer reviews and ratings with many of the nominated stores having implemented some kind of a product rating or review system. Now it is just up to the customers to embrace it and make full use of it to derive any value from such systems."

Of concern was the fact that only five stores had mobile websites. With the increasing amount of smartphones available to the public, the organisers thought that online shops would be embracing this new market.

For more information about the awards, a list of this year's nominees and their respective evaluations, go to www.jump.co.za/awards.