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The next wave of e-tail: considered commerce
The products that fueled first-generation e-commerce - books, software and music, to name a few - are all simple to understand items that can be easily shipped to consumers.
Today, we are at the outset of a second wave of online growth, as consumers push beyond these simple transactions to research and purchase more complex products online. This second wave of growth - considered commerce - represents a seismic opportunity for retailers who are prepared to catch it.
