Bringing a human touch to e-store browsing

Nedungadi used his experience as cofounder of Andale (now part of Vendio), at one time one of the largest third-party e-commerce service provider for small businesses on the Web, to hatch IMshopping - which launched its beta site recently - and tap SK Telecom for US$4.7 million in venture capital for first round funding of the idea. That's no mean feat in these trying economic times.

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