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Bringing a human touch to e-store browsing

One would think that the cost of doing business on the Web is so small that it would be almost negligible, but that's not the case with many e-tailers, which is why many of them fail. It's also why Prashant Nedungadi decided to launch IMshopping, an online company that's trying to emulate offline customer service.

By John P. Mello Jr.

13 May 2009

Nedungadi used his experience as cofounder of Andale (now part of Vendio), at one time one of the largest third-party e-commerce service provider for small businesses on the Web, to hatch IMshopping - which launched its beta site recently - and tap SK Telecom for US$4.7 million in venture capital for first round funding of the idea. That's no mean feat in these trying economic times.

Read the full article here.