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    Sorry e-commerce evangelists, people still prefer real stores

    Despite the fact that the digital age has encouraged more people to shop and browse products online, physical stores are still, surprisingly, the number one destination for shoppers, according to the global PwC consumer survey: "Total Retail: Retailers and the Age of Disruption".
    By Robbie Johnson
    15 Mar 2016
    15 Mar 2016
    Image source:
    Image source: Memeburn.com

    Surveying 19,000 respondents worldwide, the report revealed that the physical store remains the retail touch point with the highest frequency and highlights the need for retailers to create a noteworthy customer experience in order to differentiate their offering in such a competitive space.

    Read more on Memeburn.com.

    Read more: pwc report, bricks and mortar, Robbie Johnson
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