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Sorry e-commerce evangelists, people still prefer real stores

Despite the fact that the digital age has encouraged more people to shop and browse products online, physical stores are still, surprisingly, the number one destination for shoppers, according to the global PwC consumer survey: "Total Retail: Retailers and the Age of Disruption".

By Robbie Johnson

15 Mar 2016

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Image source: Memeburn.com

Surveying 19,000 respondents worldwide, the report revealed that the physical store remains the retail touch point with the highest frequency and highlights the need for retailers to create a noteworthy customer experience in order to differentiate their offering in such a competitive space.

Read more on Memeburn.com.

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