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Mobile shopping brought loads of loot this festive season

22 Jan 2015

One of South Africa's leading online retailers, Loot.co.za achieved an average 62% year-on-year growth in a number of its general merchandise categories. The online customer journey is becoming increasingly mobile and 40% of its festive season traffic came in via mobile phones and tablets. The year-on-year revenue growth via mobile phones was 300%.

Mobile shopping brought loads of loot this festive season

It features in the Top 10 South African online retailers revenue generators and is an independently owned 'online pure play' general merchant. CEO Gary Hadfield comments, "We are very happy with our festive season trading results. We wanted to tick all the boxes over this peak period, and we did. With strong growth, ROI focused on marketing spend, as well as 96% of our parcels being delivered within the specified delivery times and customer registration went up by 48%, we've got good reasons to feel very positive about the year ahead."

Its Black Friday deals helped to boost revenue growth over the festive period with specials on the Huawei 4Africa Ascend W1 Smartphone, the Canon PIXMA MX394 4-in-1 Multifunction Inkjet Printer and Remington Titanium-X Rotary Shaver proving to be top sellers in the Electronics, Computer and Home categories respectively. In other popular categories, Books and Music, the best sellers included recipe books from Tim Noakes The Real Meal Revolution, Nigella Lawson's Nigellissima recipe book and the album that reached four million sales in just 12 weeks, Taylor Swift's latest '1989'. In preparation for summer, the top sellers were the Oztrail Pop up Beach Dome and Afritrail Cabo Beach Shelter in the Outdoor category.