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The posters were created under the auspices of the South African Football Museum and the Bailey African History Archives (Drum magazine) supported by the Gauteng Department of Sport, Arts, Recreation & Culture for show at the Mary Fitzgerald Square in Newtwon, during the 2010 FIFA World Cup. They were then moved to the main Concourse at Park Station and are now located in front of the Hisense Vision Club hospitality area of the Soccer City Complex.