mapIT, Boost Communications announce partnership

Since 2000, Boost Communications has partnered with brands, publishers and agencies to deliver cutting-edge mobile marketing and advertising solutions. The partnership will involve Boost Communications utilising the mapIT LBS platform, deCarta, in order to extend its range of location services to mobile applications.

The deCarta technology platform, which is widely recognised as an independent enabler of location based services, will be integrated into Boost Communications Madmaker - Boost's do-it-yourself mobile ad maker, which was introduced to the market in 2012. With mobile being the most up-close and personal device there is, the messages businesses bring to market through mobile need to be relevant for the target audience. Madmaker™ allows anyone to make truly niche oriented and targeted campaigns for mobile.

James Erasmus, South Africa Country Manager at Boost Communications said: "We are delighted to be partnering with the continent's leading digital mapping firm. Combining the advanced technology from the deCarter platform and the targeting advertising capabilties of Madmaker will ensure all clients receive the best of both worlds."

'The deCarta platform gives Boost Communications clients access to high quality map data in South Africa and Africa. It also brings the best in breed technology for local search, routing, geocoding and other advanced LBS features that support both feature phones, tablets and all major smartphone platforms, allowing broadest possible distribution for the location services,' says Byron Moorgas, account manager of mapIT.