Samsung appoints new head of mobile communications

Craige Fleischer has been appointed head of mobile communications for Samsung Electronics South Africa. This appointment, which is effective as of 1 April 2012, will see Fleischer drive stronger market alignment and penetration for Samsung's Mobile Communications business division into both the retail and business sector, through his developed business portfolio and experience.

"Having worked in the local telecommunications and business retail sector for over ten years, Craige brings a wealth of knowledge and insight into the dynamics and strategies required to ensure that the Mobile Communications business division continues to follow the global trend of becoming a market leader and I look forward to his positive contribution to our business in reaching our core objectives," says Deon Liebenberg, MD of Samsung Electronics South Africa.

"I am very excited to have joined this dynamic business and look forward to not only promoting our business growth and driving the brand to new and exciting heights, but also meeting consumer demands and expectations to deliver on our promise of being the best loved brand in Africa," comments Fleischer.