As the world's most powerful security executive, he is listed as having 5,035 times more broadcast power reach than an active internet user with an average level of impact, influence and use of social tools. In addition, his colleague, Nikolay Grebennikov, chief technology officer of Kaspersky Lab, also figures on the Top 100 Most Powerful Voices in Security.
Commenting on his ranking, Eugene Kaspersky said; "It is a great honour for me to be named one of the most powerful voices in the IT security industry and the most powerful security executive in the world. I believe it is extremely important to spread the word about IT threats. People should be aware of them and be well-prepared to face the risks that lie ahead. Faced with today's growing cyber-crime, we all need to be properly educated and to join forces to keep the world safe."
The metrics used in the research, which measured both broadcast power and profundity, were identified through a number of studies performed across several industry categories. The MPV formula is based on "reach" by examining the number of followers and buzz an individual has on sites like Google and Twitter. The estimation of the impact an individual has with his followers and subscribers is based on the amount of buzz created around blog posts, tweets, Quora answers, LinkedIn groups as well as on the frequency of references in the blogosphere.
