Edmond first joined Aberdare in 2009 as chief financial officer. He was then appointed marketing, sales and distribution director in 2010 and in March 2012 he was promoted to CEO designate, after the announcement of the retirement of Harry Coetzee from 31 August 2012. Edmond is a chartered accountant (SA) and a member of both the SA Institute of Chartered Accountants and the Gauteng Society of Chartered Accountants.
"Aberdare Cables is one of the largest operations within Powertech and a major business in the Altron group. It was imperative that we appoint a strong leader to drive this business forward. We believe that Keith possesses the right skills for the role," says Neil Kayton, Powertech Group CEO. In a tough economic climate Edmond sees his key objective as achieving sustainable growth for the company.
Aberdare Cables has manufacturing sites in Gauteng, Port Elizabeth and Pietermaritzburg. It is a major player in all areas of the cabling industry and provides the broadest cable and related product range and have the greatest installed capacity. Aberdare's merger with Crabtree, a manufacturer of electrical accessories such as plugs, switches, sockets and circuit breakers, affords opportunities for further growth. Considerable synergies between both companies are leading to greater efficiency in both operations, generating a positive impact on its customers. The company also recently improved its BBBEE status to Level 2 (AAA).
