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Marketing manager of Entyce Beverages, Lindy Lou Alexander, headed off to the Kliptown Youth Centre in Soweto, Johannesburg to familiarise herself with the Kliptown Youth Programme. The programme's mission is to eradicate the poverty of mind, body, and soul and to fight against the disadvantages imposed on the children of Kliptown, by providing educational support and after school activities. It seeks to develop young and dynamic individuals who are willing to contribute effectively for the betterment of their community.
Five Roses donated R50,000 to the programme as well as monthly hampers of Five Roses Tea, Frisco Coffee and Ellis Brown Coffee Creamer to the 400 households of each of the programme's members. In addition to fulfilling the RAKNomination, Five Roses has nominated Vodacom, MTN and Cell C.