East Rand Mall launches Balela CSI project

East Rand Mall launched its new social responsibility initiative, Balela (to shine) yesterday 20 May 2010. The mall will choose one organisation each year and support that beneficiary in every way it can, so it is appealing to the local community to come forward with proposals.

The charity, institution, NGO, school or hospital in need of support must be situated in one of the following areas: Boksburg, Benoni, Edenvale, Vosloorus, Brakpan, Springs or Kempton Park.

"Balela is definitely not about handing over a big once-off cheque to the charity we choose," says Ormond Vosloo, centre manager of East Rand Mall. "It's about getting our hands dirty and really getting involved with the charity. We will use all the resources at our disposal to help."

Organisations in these areas can submit proposals before 5pm 11th June 2010. The successful applicant will be announced by the end of July. Proposals must include the name, contact details and a brief description of the organisation. It must also include an explanation of what the support would be used for along with a few suggestions of fundraising events that could be held at the mall.

Proposals may be hand-delivered to the information kiosk, e-mailed to az.oc.llamdnartsae@gnitekram or faxed to +27 (0) 11 823 4232. For more details contact Jess Gouws on +27 (0) 11 823 1110, email on az.oc.deesm@ssej or visit the website www.eastrandmall.co.za.