In addition to bringing together a community of supporters, the company also introduced a lemon meringue cupcake to its menu for September, which offered consumers a simple way to help change and save lives, with all proceeds generated from the cupcake sales being donated to Cupcakes of Hope.
To raise awareness for the early detection signs of childhood cancers, Mugg & Bean further constructed the Wall of Generosity on 24 September 2016, Childhood Cancer Awareness Day and 25 September at Brooklyn Mall, Pretoria.
Visitors to the wall received a complimentary cupcake from the wall and were asked to write down the name of their ‘cancer hero’, someone they know who has or is still battling with cancer, on their hand and then pose for a picture holding up the cupcake with the other so as to ignite a conversation.
Through the interactive donation box at the Wall of Generosity, R24,487 was raised, which contributed to the R550,000 generated for the initiative over the past month, surpassing the 2015 donation of R100,000 within the first week.
“It has been humbling to see everyone coming together in support to spread hope,” said Lee-Ann Cullingworth, marketing executive for Mugg & Bean.
For more information, go to muggandbean.co.za.
