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Launching Southern Comfort Lime

23 Mar 2011

Southern Comfort has introduced its new line extension in South Africa, Southern Comfort Lime. The original and distinctive spirit of New Orleans - known for its unique combination of fruit, spice and whiskey flavours - is balanced with an extra zest of lime flavour to produce a perfectly mixed, ready-to-pour drink.

Southern Comfort Lime was initially introduced in the US market last year and has received a positive response from consumers. Thanks to the local popularity of Southern Comfort Original mixed with lime, South Africa is the second launch market for the new ready-to-go Southern Comfort Lime.

On the heels of its recent packaging evolution, Southern Comfort Lime carries its own distinctive neck wrap created by award-winning illustrator, Christian Northeast. The contemporary design of eclectic imagery synonymous with the vibe and vitality of New Orleans is fittingly tinted green to reflect the contents of the new bottle.

Check out www.facebook.com/southerncomfortsa for further details and the chance to win sublime prizes. Southern Comfort Lime will be available at a recommended retail price of between R105-R110 for a 750ml bottle.