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Z-Cards for neighbours

26 Jan 2010

“Vodacom Mozambique and the Ministry of the Interior wanted to give tourists a handy guide of Mozambique over the festive season," says Lyn Davis, the marketing director of Z-Card Africa, Middle East, India and Turkey (ZAMI).

"We produced an anti-corruption Z-Card that the cellular network provider distributed with a free Vodacom SIM Starter Pack to tourists at various tollgates. These were produced slightly smaller than our standard credit card-size, specifically to fit into Vodacom's SIM Starter Pack, with which it was pre-packaged.

The card, strategically produced with one inner in English and the other in Portuguese, provides tourists with handy hints about border procedures, safe driving tips and advice on what to do at an accident scene. It also contains vital information about the police in Mozambique.

"Tourists were also informed about Mozambique's Green Line and emergency service contact line, whilst the cards contained other key contact numbers and the translation of some key phrases," adds Davis.

Vodacom Mozambique ordered 100 000 of the anti-corruption Z-Cards and distributed 50 000 of these over the festive period.