In the promotional category, where products with innovative and effective on-pack promotions are recognised, two finalists were selected: Simonvlei's Fix-a-Form leaflet label, which demonstrated clever use of space and included a recipe, providing added value and Huggies Fix-a-Form leaflet label, for its bold and eye-catching design.
The entries in the Promotional category were judged according to their Originality (innovation, freshness and design), Impact (wow factor and selling power) and Clever Use of Space (amount of information, relevance to product and functionality). Rehidrat took top honours in the Informational category for its clean, simple and easy-to-read layout. The judges agreed that the design of the leaflet label encouraged one to read further. The Informational category recognises brands that make clever use of on-pack space to communicate important or relevant product information.
The panel of judges consisted of experts from the packaging and design, FMCG, marketing and communications industries. Among the judges were Jessica Lewin from Arctic Circle Brand Institute, Myles Hoppe from Derrick, Rochelle McCarthy from Parmalat, Anna Guerin from Canvas Advertising and Chris Human and Ian Nel from Engage.
The next group of entries will be judged in Durban in March.
