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Simba potato chips now in strip pack
Simba has launched its first potato chip strip pack to answer the market's need for added convenience and choice in the snack aisle.
Strip packs aim to provide a handy lunch box size variant and while Simba maize and corn brands, such as NikNaks and Fritos, are currently available in a strip format, this is the first time consumers will have access to potato chips in a similar format.
The new strip pack (consisting of four 25g individual packets) is available in three of Simba's most popular flavours - Smoked Beef, Mrs H.S Balls Chutney and Creamy Cheddar.
The launch of Simba strips will be supported by a TVC, impactful in-store point of sale, back-to-school themed activations as well as PR and digital.
Simba Strips are currently only available from key retailers in Gauteng at a recommended selling price of R11.99.
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