Simba potato chips now in strip pack

Strip packs aim to provide a handy lunch box size variant and while Simba maize and corn brands, such as NikNaks and Fritos, are currently available in a strip format, this is the first time consumers will have access to potato chips in a similar format.

The new strip pack (consisting of four 25g individual packets) is available in three of Simba's most popular flavours - Smoked Beef, Mrs H.S Balls Chutney and Creamy Cheddar.

The launch of Simba strips will be supported by a TVC, impactful in-store point of sale, back-to-school themed activations as well as PR and digital.

Simba Strips are currently only available from key retailers in Gauteng at a recommended selling price of R11.99.