Ballantine's brand new look

Design elements including a chevron-shaped label that echoes the iconic wings of the historic Finest label, the brand's crest has a more prominent position and a simplification of the Ballantine's seal amplifies the Ballantine's 'B'. The word 'Finest' also features in a more premium gold colouring.

Pernod Ricard noted: "The Ballantine's Finest bottle has changed very little over the years, but we recognised a need for the look to be updated to offer our customers a stunning bottle that delivers stand-out on shelf. We wanted to ensure that our new design stayed true to our proud heritage and identified with our loyal customers, whilst also being seen as a contemporary, vibrant brand, and we're delighted with the final result."

The new bottle will roll out across the country at selected retailers from September 2013 with a RRP R140.