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Simba launches limited edition Steers flavour
Simba has launched a new limited flavour of Simba potato chips called Steers Monkey Gland Sauce, bringing together two iconic South African brands. The launch of the new flavour is linked to the recent TVC 'Mapha', which highlights its heritage as a social and family sharing brand.
The launch will be supported by a cross-platform promotion, including point-of-sale, television tags, in-store promotions and sampling activations across South Africa and form part of the Steers Wacky Wednesday promotion.
Limited edition packs are available nationwide between June and December 2013 in 36g and 125g packets.
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