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Bacardi launches Eristoff Vodka in South Africa
Forming part of the global Bacardi brand portfolio, Eristoff Vodka, one of the fastest growing vodka brands in the world, was launched last week in South Africa.
It is premium vodka, originally created by Prince Eristoff in 1806 in Georgia. Made from 100% pure grain, triple distilled and charcoal filtered to create a clean, smooth taste, family recipe remains a guarded secret.
The Persians originally named Georgia 'Virshan', meaning the 'Land of the Wolf', as the wild and rugged landscape is the home to the iconic grey wolf. Today, the wolf remains part of Georgian culture and folklore and the logo embraces the brand's roots by featuring the silhouette of a howling wolf.
In keeping with its heritage, it promises an 'Untamed Night' with Original, Black (Wild Berry) and Red (Sloe Berry). It is available nationwide at selected retailers at R129.
Follow @EristoffSA or visit Facebook.com/EristoffSA to stay up to date with the latest events and parties.
