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Marketing & MediaThe precision trap: Why the collapse of attribution is reviving the brand
Musa Kalenga, Brave Group 11 hours


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Freshpak Shape includes hoodia, used by the San people as an appetite suppressant, blended with antioxidant-rich Green Tea and a delicious orange flavour.
Freshpak Digestion includes senna, used since ancient Egyptian times as a natural aid to digestion, blended with Rooibos and blackcurrant flavour. Freshpak Energy uses ginseng, a Chinese herbal remedy for boosting energy levels and stimulating both mind and body, blended with Rooibos and strawberry flavour.
Caren Bigham, the brand manager explains, "We all feel the pressures of modern life, so the wellness range was created to provide a convenient health solution that fits in with our daily routines."
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