Subscribe & Follow

Advertise your job vacancies

Jobs

Customer Service Johannesburg
Customer Service (Pet Food) Work From Home
Walt Disney Consumer Products Licensing Manager Sandton

MME Media targets young readers

MME Media, the publisher of South Africa's Greatest Entrepreneurs has launched a new division, Nollybooks, which aims to get young people in the 16 to 24 age range to read.

18 Oct 2010

A new genre, "chic-lit" has been established because research has found that this is the fastest and highest selling genre among women worldwide. Price and the style of the books are the main differentiator, content aside.

The books cost only R50 and are what MME calls Bookazines; that is books that read and think like magazines. At the back, they even have a mini-dictionary (for those who don't have one at home) and word puzzles and quizzes, but the aim too is not just to entertain but also to educate.