Pouched whisky encourages trial

The format is designed to be perfect for hotel and lodge rooms or serving aboard airplanes. In-store, it is also an ideal single size for someone looking to try the brand or for a more convenient serving. According to the company, it is the only South African produced whisky to be produced in this size.

The whisky recently made its debut in the international competitive arena and in the space of just two weeks; it received a gold and best in class at the 2010 International Wine and Spirits Competition (IWSC) and a silver award at the 2010 International Spirits Competition, both held in the UK.