New African inspired fragrance from Puma

The new fragrances take inspiration from Africa and capture its spirit and authenticity with the animal-inspired prints and vivid colours of the packaging, part of a larger Africa-themed campaign the company is embarking on this year, to celebrate a decade of close partnership with African sports.

Its new global ambassador for this fragrance is Usain Bolt, the fastest man on earth, who embodies the energy, instincts and colourful life of Africa and its people and is the perfect fit for the new upbeat, modern scent.