Supreme takes over Ouma's kitchen

Its packaging sports bold colours to identify the range of five different flours including: cake flour, white bread flour, brown bread flour, wholewheat flour and self-raising flour.

Supreme was initially launched with an on-pack consumer competition, radio campaign and in-store support as well as branding on 60 taxis travelling around Gauteng, Limpopo, Mpumalanga and North West province.

The complete Supreme Flour range is available at all major retailers.