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Microsoft embarks on retail adventure

USA: Just a month after saying it had no intention of opening a chain of retail stores, Microsoft has announced plans to do just that.

By Jeff Meisner

16 Feb 2009

The software giant announced Thursday, 12 February, that it has hired Wal-Mart veteran David Porter to lead the retail effort. Porter will report directly to Kevin Turner, Microsoft's chief operating officer. Porter, whose most recent post was head of worldwide product distribution at DreamWorks Animation SKG, reports for his first day of work at Microsoft on Monday.

His first order of business at Microsoft will be to determine the time frame, locations and specifics for planning Microsoft-branded retail stores.

Microsoft's stock was down .31% to US$19.20 per share in mid-day trading on Friday.

Read the full article here.