Sony Ericsson, in an exclusive partnership between Sony Ericsson and MGM Pictures/Columbia Pictures, is launching a limited edition Titanium silver C902 Cyber-shot phone as used by James Bond in the eagerly awaited Quantum of Solace. The new mobile phone will make sure users are ready for any challenge, immersing them into the world of a secret agent with interactive 007 content and a spy-style game.
Users will get the chance to know exactly what it takes to be a secret agent like James Bond with the first level* of an exclusive pre-loaded spy-style game. In addition, the full colour trailer of the film and exclusive content such as wallpapers and screen savers will be available on the phone.
Phone on film
The C902 Cyber-shot phone is used throughout the film by James Bond to capture evidence and assist the agent on his mission. The 5MP camera, with a unique slide-out lens cover, illuminated touch icons providing quick and easy access to camera options, Face detection, Photo flash and Auto focus enables James Bond to send high resolution shots back to MI6 for quick recognition of his enemies. The phone also offers BestPic™ which allows users to take nine pictures of a moving object simultaneously and choose the best shot to use, plus picture blogging for uploading photos to blogsites and PictBridge for printing direct to a printer, without the need for a PC or laptop.
In August 2006, Sony Ericsson also teamed up with James Bond to launch the limited edition James Bond Casino Royale silver K800i Cyber-shot and in November 2002 the Sony Ericsson P600 and T68i mobile phones were used by several of the cast in the 20th James Bond film, Die Another Day.
Lennard Hoornik, Corporate Vice President and Global Head of Marketing, Sony Ericsson comments, “We are excited to announce the continuation of our relationship with the ... films and unveil James Bond's new phone for this year - the limited edition version of our C902 Cyber-shot phone. With the rich array of content on the [mobile], fans of the secret agent will only get more James Bond with Sony Ericsson.”
Bond style statement:
- Launched worldwide in July 2008
- Slim Cyber-shot phone with unique slide-out lens cover - camera-ready in an instant
- 5.0 megapixel camera with Face detection and Auto focus
- Illuminated camera touch keys and intuitive guidance around the camera settings
- 160MB built-in memory - the equivalent of storage for up to 100 full resolution photos - plus the possibility to add even more memory with the Memory Stick Micro™ (M2) that can be bundled with the phone depending on the market.
- The phone incorporates the latest in lighting technology - Photo flash - giving better quality pictures even in low-light conditions.
- Light solution added to the established BestPic™ feature for nine frame rapid shot functionality
Pre-loaded content:
- Welcome message
- Dynamic screensavers
- Static and dynamic wallpapers
- James Bond mobile theme
- Quantum of Solace movie trailer
The device is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Titanium Silver in Q4 of 2008 for a limited period.
*Level 1 will be available in selected markets with additional levels made available through Sony Pictures.
