Always be ready to say you're sari
The popularity of Indian food in South Africa, as well as the consumer move towards healthy and flavourful meals that are easy to prepare, recently saw the Tiger Brands Tastic team introduce an authentic Indian curry range.
The new range,Tastic Simply Delicious Authentic Indian Cuisine, offers Cook in Sauces, Heat & Eat Curries and Meal Kits.
The kits, which each include Tastic Basmati rice, cook-in sauce and a herb and spice sachet, come in a range of exciting flavours: Lamb Roganjosh, Chicken Korma, Chicken Makhani, Chicken Madras and Lamb Vindaloo. The kits allow consumers to prepare an authentic Indian curry in their own kitchens. All they need to do is add chicken or lamb!
The kits are merchandised in cartons manufactured by Nampak Cartons & Labels and are printed in five colours and UV varnished using the latest FM screening technology.
The results are high quality graphics that strongly support the product and catch the eye of consumers looking for convenient meal options.
First introduced to the South African market in 1961, Tastic has constantly been extended to keep up with modern trends and bring consumers innovative and up-to-date products.
About ActivRetail
The strategic partnership between ActivRetail and BizCommunity offers the best news of its kind to the retail industry. In a strategic positioning agreement, ActivRetail and Retail.Bizcommunity have created an association by bringing a joint offering to this sector in terms of news, information, research, services and product news. This creates the best mix of media, business and trade services to stakeholders within this vibrant industry. Please continue to submit news and updates to editor@fmcg.co.za. Or visit:ActivRetail
