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How the Sanlam Cape Town Marathon cancellation tested brand empathy

















"We are glad to support and recognise South Africa's wealth of sporting talent." says Lynette Harris, brand manager, Amarula Cream, "Associating Amarula Cream with the very best there is, whether it be sport, music, fashion, or luxury retreats, is a natural progression for where the brand has been led and we are proud of our boys for bringing the trophy back to its rightful home, after 12 years!"
Gift packs were given to players, naturally, but also to the others, behind the scenes, who also had a role in bringing the trophy back home - the doctors, psychologists and team management - everyone who went to France who played a crucial role in England's defeat.