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Low kilojoule juice is pure joy
Parmalat is splashing out with PureJoy Light, natural blended fruit juice with all the taste of a pure fruit juice, but with fewer kilojoules. The new range comes in four flavours: Cranberry Cherry, Peach Apricot, Ruby Grapefruit and Mango Orange.
“This new Weigh-Less endorsed product complements our current PureJoy 100% juice range,” says Rochelle McCarthy, product manager: beverages. “It is aimed at health-conscious consumers who enjoy their fruit juice, but also like to watch their kilojoules intake at the same time.”
PureJoy Light is made from top quality fruit and contains 70% pure fruit juice without any added sugar, artificial colourants or preservatives.
PureJoy Light is available in two pack sizes: 1L re-cap and 330ml Tetra prisma with the new telescopic straw. This handy straw design has an interlocking function, easily penetrating the pre-punched hole without any spillage.
