Sportswear manufacturer goes one step further

The partnership sees two of the magazine's readers blog about their weekly fitness regime on www.seventeen.co.za, in the spirit of the sports brand company's recently launched Just Do It Campaign.

The magazine's website sees on average around 20 000 unique visitors a month according to the Online Publishers Association which allowed Nike scope to reach teen girls through a completely interactive medium.

Nike will also run a spot in the seventeen mobizine, which has 9000 unique subscribers. Mobile users who subscribe to the magazine's content on their mobile phone will view the Nike advert in September.

Both digital components will be accompanied by magazine advertorials that complete the through-the-line campaign.

8 Ink Media's Digital Publisher Natalie Dixon said that the fact the apparel and sportswear brand “It shows that big brands understand the incredible value in digital media, its audience and how it will continue to grow in prominence".