Bulleit Bourbon launched in SA

Inspired by a recipe created by his great-great-grandfather Augustus Bulleit 150 years ago, Tom has turned this family secret into one of the fastest-growing small batch bourbons in the world.

"I founded the Bulleit Distilling Co in 1987 and have loved every minute of it since. The art of making bourbon runs deep in my family and I'm proud to personally share my ancestor's recipe with people around the world," said Tom Bulleit, who pursued his dream of whiskey making after a successful law career and time in the US military.

Bulleit Bourbon is listed as one of the Top 50 US Spirits brands by Wine Enthusiast and has been highly commended by the World Whiskey Awards.

As a brand that values innovation, Bulleit is continuously evaluating consumer needs and striving to exceed their expectations by providing a robust portfolio of high-quality bourbons and whiskeys while expanding into new markets around the world.

Renaissance

The American whiskey category is experiencing a renaissance where it is becoming more relevant and approachable to a much wider consumer base around the world.

With more options in the whiskey category, consumers' palates are also beginning to diversify. While a few years ago whiskey was just something that was sipped, the added flavours and ingredients are opening up consumers to new flavour profiles and experiences.

The resurgence of cocktails continues to fuel innovation throughout the whiskey category, specifically with flavours and rye whiskies. Bulleit Bourbon has become a 'go to' spirit for mixologists because its high rye content allows them to manipulate flavours to create both original and classic cocktails.

Bulleit Bourbon is available for purchase at quality liquor outlets in South Africa.