The launch, in a sophisticated packaging design with a black matt finish, will be supported by a full marketing campaign with the messaging that the products 'Brings Back the Mmm!' The campaign will include a new television commercial, in-store and venue sampling, a digital campaign and PR.
Lay's Deli range is available now from select key retail stores and forecourts in Gauteng, with a full nation-wide rollout in 2014, at a recommended retail price of R7.99 for 50g and R13.99 for 110g.
