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Lay's launches new Deli range

5 Dec 2013

Lay's has launched a new range of Kettle Cooked potato chips with deli-inspired combination flavours: Cheese Gratin & Caramelized Onion; Sundried Tomato with Olive; Jalapeno & Cream Cheese; and Creamy Peppered Fillet.

The launch, in a sophisticated packaging design with a black matt finish, will be supported by a full marketing campaign with the messaging that the products 'Brings Back the Mmm!' The campaign will include a new television commercial, in-store and venue sampling, a digital campaign and PR.

Lay's Deli range is available now from select key retail stores and forecourts in Gauteng, with a full nation-wide rollout in 2014, at a recommended retail price of R7.99 for 50g and R13.99 for 110g.