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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 20 Mar 2026
Broadband policy crucial to Aussie online ad industry
SYDNEY, AUSTRALIA: An effective broadband policy is crucial to sustaining the Aussie ad industry, says Harold Mitchell, regarded by many as the country's most powerful media buyer.
Mitchell believes the internet could be Australia's biggest advertising medium within the space of three years but he reckons for this to come about, it's crucial that the country sticks to its present "aggressive" broadband policy.
He issued a warning recently that if the online advertising industry is to be sustained, then it is crucial that an effective broadband policy be in place and maintained.
