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Marketing & MediaWorld Press Freedom Day 2025: The impact of AI on media and press freedom
2 May 2025





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Here are some of the most recent actions:
Botswana - Forty Botswana teachers worked with WAN-IFRA trainers from South Africa to learn the basics of using newspapers in class, as Botswana this month became the latest African country to introduce News in Education (NIE), an international programme to increase children's academic skills by using the newspaper as a teaching tool for all kinds of subjects. Participants in WAN-IFRA's Women in News programme helped persuade the Ministry of Education to support the approach. Read more on the Botswana training.
Ireland - Controversial issues including gay marriage, and societal problems such as binge drinking and obesity, were the subjects tackled by students during a Press Pass Week organised by National Newspapers of Ireland in September. Newspaper articles about these subjects, as well as photojournalism and sports and entertainment content, were compiled into a glossy magazine for the students to use during the week. The students could also enter a national competition to honour their own writing and visual journalism. The project started with a session in Dublin featuring advice from WAN-IFRA experts from around the world. Read more on Press Pass Week.
Denmark - A new guide introduces 13- to 16-year-olds to the printed newspaper by offering lively graphics and descriptions, plus an array of activities to further explore news in print. Authors Gitte Martens Poulsen and Aslak Gottlieb were supported by the country's newspaper association and the organisation for teachers of Danish literature. Read more on the guide.
"We are delighted to see the continued strength and usefulness of the printed newspaper for education as well as leadership by newspaper companies and associations in understanding the digital information arena," said Aralynn McMane, executive director for youth engagement and news literacy at WAN-IFRA.
Projects in several countries help students navigate digital platforms and offerings.
Norway - The Norwegian Media Businesses' Association became the first organisation to contribute to a new national media literacy programme with a programme that combines teaching of traditional journalistic values with creative use of digital space. The project, "Digital School Magazine," offers 13-year-olds and their teachers detailed guidance on how to get started. More than 60 schools are participating, including three of every five schools in Oslo. Read more on the project.
United States - A new, award-winning guide from the Newspaper Association of America provides guidance for using social media in student news operations.
Other multiplatform NIE and news literacy programmes received international acclaim earlier this year:
Read more about these and other 2012 World Young Reader Prizes winners.