Cannes launches new Creative B2B Lions

This follows a rise in B2B work winning across the Lions.
The new Creative B2B Lions are supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner.
According to the B2B Effectiveness Code – developed by WARC, in partnership with Lions and the LinkedIn B2B Institute, business people are inundated with dry, functional marketing, so a little creativity can go a long, long way.
What the jurors are looking for
Entries will need to demonstrate a blend of short-term tactics and long-term brand building strategies that connect with customers, improve brand health and ultimately drive growth.A number of criteria will be considered during judging and weighted as follows:
- 30% creative Idea
- 20% strategy
- 30% execution
- 20% results.
There is no overall limit to how many times the same piece of work can be entered into B2B Lions as long as the categories chosen are relevant. However, the same piece of work can only enter in either section 'A. Services' or section 'B. Products'
Entries open 20 January 2022.
Related
#Cannes2025: Apple named 2025 Creative Marketer of the Year 24 Mar 2025 #BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends 21 Jan 2025 LG CEO unveils 2025 strategy focusing on smart solutions and B2B growth 10 Jan 2025 The changing role of annual reports in driving B2B narratives 28 Nov 2024 Optimism, pessimism and everything in between 12 Nov 2024 Why fear is the single biggest challenge in B2B marketing, and how to overcome it 25 Oct 2024