SOUTH AFRICA
The new era of smart packaging, and consequently products, will connect, improve and transform industries and shape new consumer expectations...
Robert Lockyer 21 Jan 2021
GLOBAL
A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...
GLOBAL
Retail was in trouble long before Covid-19 hit. The past five years saw daily reports of store closures and retailer bankruptcies. The growth of online commerce eroded many retailers' top-line revenues...
Frederic Dimanche 6 Jul 2020
SOUTH AFRICA
We are living through dark times but it is important to try to stay positive; and the situation may well be giving many companies the chance to take stock of the future...
SOUTH AFRICA
There could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground...
GLOBAL
Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...
GLOBAL
According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
SOUTH AFRICA
It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...
Lisa Steingold 2 Jan 2019
SOUTH AFRICA
Brand and digital agency Wonderland Collective has acquired UK design agency Studio Aura...
UNITED KINGDOM
The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...
SOUTH AFRICA
In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
Jessica Tennant 2 Feb 2018
GLOBAL
The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...
Megan Bowman 19 Jan 2018
SOUTH AFRICA
Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...
GLOBAL
Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...
