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GLOBAL

World Media Group survey identifies activism as key campaign benefit

A new content-led marketing-focused survey found that there is an increased interest in brand activism...

7 Nov 2019

SOUTH AFRICA

#FairnessFirst: How to avoid cultural appropriation in advertising

What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...

By Leigh Andrews 6 Aug 2018