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Adriaan Mocke

Service Line and Capability Lead at Avanade.

Amanda Sevasti

Amanda is Head of Social Media at NATIVE VML and a regular commentator on the digital landscape in South Africa. She previously established the Social@Ogilvy practice within Ogilvy Johannesburg.

Andre Fourie

Andre Fourie has worked in the field of public relations and strategic communications for the past eight years, managing the strategy formulation and campaign implementation for clients in the ICT, leisure, government, political, academic and business sectors. He is currently an account director at specialist B2B IT PR agency DUO Marketing + Communications..

Andrea Mitchell

Digital Marketing "veteran" specialising in training, mentoring, coaching, digital strategy and PPC.

Anton Harber

Anton Harber, Wits University Caxton Professor of Journalism and chair of the Freedom of Expression Institute, was a Weekly Mail (now Mail & Guardian) founding editor and a Kagiso Media executive director. He wrote Diepsloot (Jonathan Ball, 2011), Recht Malan Prize winner, and co-edited the first two editions of The A-Z of South African Politics (Penguin, 1994/5), What is Left Unsaid: Reporting the South African HIV Epidemic (Jacana, 2010) and Troublemakers: The best of SA's investigative journalism (Jacana, 2010)..

Athar Naser

Athar Naser is head of Juice Content. He is responsible for content strategy and content marketing across the group as well as for department clients.

Barbara Cooke

Retired after 52 years in the business, and currently working half-day with Applied Media Logic as a data analyst..

Ben Wagner

Ben Wagner is Head and Chief Marketing Warrior of NativeSA. He has been an active member of the digital industry for more than a decade and has served on multiple industry bodies during this period.

Benedicta Dube

Benedicta is MD of HQ Media, a strategic media and communications firm based in Johannesburg. She is a journalist, writer and editor by training and profession.

Beverley Klein

Beverley Klein is an editorial assistant at Bizcommunity.com..

Bonnie Ramaila

Bonnie Ramaila has extensive experience in marketing, advertising, PR, research, branding, and media and communications across government, public entities and the private sector. She is one of the few women marketing and communication specialists with solid and vast experience in these fields and across the three sectors.

Branko Brkic

Branko Brkic is the founder, publisher and editor of The Daily Maverick and iMaverick.co.za. He has edited magazines on business and politics, technology, and wildlife and published fiction and non-fiction books, most of them in Serbian.

Brett Field

Creative Director at FedGroup.

Bronwen Mintoor

Passionate about PR&Communications, digital strategy, singing, good glass of wine, team player & proudly South African.

Catherine Milward-Bridges

Catherine Milward-Bridges is a passionate communication specialist and founder of simplyput.co.za. Catherine guides her clients in taking their engagement efforts from good to great; and helps them optimise social media with strategic know-how..

Chanel Mackay

As 25AM's digital media director, Chanel Mackay translates clients' marketing needs and objectives into effective media strategies and campaigns. Mackay, who joined 25AM in 2007, has more than a decade of international media experience across a wide range of markets.

Chemory Gunko

MD & Creative Director of Dsignhaus, Chemory Gunko, is a seasoned Creative Director, a certified NLP Practitioner, Ericksonian Hypnotherapy Practitioner, Energy ReSourcing Practitioner & Life Coach, among others..

Chris Human

Chris is a strategist specialising in new brand development and through-the-line (media neutral) communication campaign work. At Engage Brandcraft, he is tasked with the building and implementation of client's brand-building strategies and concepts as well as the development of their respective brand identities and cultures.

Chris Moerdyk

Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal.

Christopher Smith

Christopher Smith is MD of Sha-Izwe Communications, a media relations and social media marketing company. He has been in the industry for 7 years working on projects in theconsumer, environmental, automotive and financial sectors.

Claire Butler

Content Marketing professional based in Cape Town. Her professional passion lies within visual storytelling, creative thinking and all things digital.

Claudio Milo

Claudio is a copywriter with work experience relating specifically to commercial literacy-as a copywriter with years of experience in writing copy for many public relations companies and various brands, his skill-set is poised to contribute greatly to public relations companies or advertising agencies in which his specialised sense of accuracy and efficacy for copy must be an asset. His area of expertise lies primarily in copywriting-especially in press releases - and corporate copy editing, proofreading.

Coerene Vosloo

Coerene Vosloo is currently completing her third year of studies towards a BA majoring in Communication Science at UNISA. She enjoys community involvement and recently been appointed as the Western Cape Regional Communication Chairperson for the Girl Guides South Africa.

Colin Cullis

Colin Cullis, Digital Content Producer, 567 Cape Talk, has spent 15 years with Primedia Broadcasting, for most of it he has been looking for great stories and getting them on the radio, these days he is taking those stories to other platforms and on occasion trying to tell them in 140 characters or less. He is still working on that one..

Danette Breitenbach

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that.

Darren Woolley

Darren Woolley is the founder of Trinityp3, an Australian-based a marketing management consulting company with an international network of more than 30 industry professionals that helps people to achieve commercial purpose through creative process. Website www.trinityp3.com, email , read his blog at www.trinityp3.com/blog/ and follow him on Twitter at @trinityp3..

David Ross

David Ross is the Director of the South African manufacturer of display technologies, PVision. Focussed on the commercial market, the group equips business with locally manufactured products which include commercial displays, lite commercial displays, nano displays, touchscreen technology, mounting solutions and back end architecture..

Daya Coetzee

Account Manager at Stone Soup - I specialise in PR for the media industry. Stone Soup is of the Iconic Group that publishes The Media Magazine and The Media Online..

Dean Lederle

Having studied a Bachelor of Visual Communications at the University of Stellenbosch, majoring in Graphic Design, he has all the skills of a graphic designer with the humour of a stand-up comedian. Injecting energy into all that he works on, Dean goes above and beyond in order to achieve design innovation for our clients..

Desiree Gullan

Desiree Gullan is the Creative Director and founding partner a Digital, Web PR and Social media agency - Gullan&Gullan..

Diane Charton

As managing director of Red & Yellow, Diane Charton steers the strategic direction of the business. She strives to empower and educate the SA marketing communications industry through a myriad of traditional and digital educational platforms.

Dunja Kartte

Dr. Dunja Kartte, PhD (Economics) works for MAC Consulting - a multi-disciplined, dynamic and innovative and South African management consultancy.

Ed Herbst

Ed Herbst is an author and a prize-winning reporter. He worked for SABC television news for 28 years but left in 2005 without other employment in prospect because of the pervasive news and other corruption at all levels of the corporation.

Erik de Jager

A graduate of Pretoria Film School, Erik has amassed a wealth of television and related production experience, receiving several local and international nominations and awards along the way, including from Vuka's, NNTV and Avantis to nominations at the London International Awards as well as the coveted Cannes Lion's..

Eugene Yiga

Eugene Yiga is a reformed accountant, now living it up as an entertainment writer (and Fleur du Cap Theatre Awards board member) in Cape Town. He also writes about personal development and is on a quest to read the 100 greatest books of all time before he turns 30. Follow @eugeneyiga on Twitter or by email to say, um, hello..

Eve Pearce

Eve Pearce is a budding freelance writer and full-time mother of two. She moved into freelance writing soon after becoming a mother when she decided to develop her passion for writing with her deep interest in business development.

Fose Segodi

Segodi Samalekane is a news and current affairs producer, politics student and co-founder of 882 People; a brand and talent management agency. He is also an aspiring author and political analyst with an interest in the politics of difference.

Françoise Henderson

Françoise Henderson, Chief Executive Officer, is a the co-founder of Rubric. She oversees Worldwide Production and is responsible for localisation methodology and human resources.

Gavin Meiring

Gavin Meiring has over 20 years of experience in the field of radio from production, programming and station management. Meiring is now the director of the advertising agency Brandswell Radio in Cape Town and also runs his own radio consultancy, GM Radio Solutions.

Glenda Nevill

Glenda Nevill is a journalist, editor and communicator with 25 years experience working in media. She worked for The Sunday Times in various roles for nine years.

Gordon Barker

Gordon's passion and driving force is in Internet technology, building brands and bringing new ideas to the web and has recently launched a live web streaming service. www.epnetstreaming.co.za.

Gordon Geldenhuys

Gordon Geldenhuys heads up the Online Reputation Management division of Acceleration Media, a strategic digital media consultancy and Radian6 Authorised Reseller. He is responsible for developing online reputation management strategies and facilitating the licensing of Radian6 to companies in South Africa.

Graeme Wilson

Graeme has been in the software and telecommunications industry for more than a decade, in various roles concentrating in sales and business development - notably at MTN Business, Verizon and SEACOM. His successful track record of delivering growth and innovation in close alignment with customers' business requirements has earned him a reputation as results-orientated professional.

Hansie Smit

I'm a copywriter with a soft spot for long copy and corporate communication. I'm head writer at The Copy Drive Thru, a specialist copy house servicing clients in the advertising industry in desperate need of words.

Helena Green

Helena Green is a digital freelancer working under the brand of Get Me Online. Her mission it is to implement growth in small businesses by harnessing the online and digital environment to increase sales, building their customer base through her experience and knowledge of the internet and its various marketing avenues.

Hilton Rose

Hilton Rose is Director of 'Your Brand Agency', a fully integrated brand design and digital communications agency. Contact details: website www.yourbrandagency.co.za | email | Twitter @hiltonrose1 | LinkedIn.

Ilse van den Berg

Ilse is the editor for Marketing & Media Africa (@Biz_Africa) at Bizcommunity.com and a contributing writer for the Bizcommunity Lifestyle section. She is a lover of words, travel and all things digital.

Ivan Moroke

Ivan joined TBWA\Hunt\Lascaris as group managing director in January 2011 from Yellowwood - a TBWA\ South Africa subsidiary, where he held the position of group managing director. In 2012 he was appointed CEO TBWA\Hunt\Lascaris. Ivan has a Bachelor's of Commerce degree from Unisa.

Jack Peterson

Jack Peterson is an expert on Wordpress and feels that the whole concept of blogging has only succeeded because of it. He likes writing articles about the various aspects of Wordpress so he can enlighten the world about them.

Jaco Pienaar

Jaco is an MA Information Science graduate who specialises in research, analytical framework development, and content analysis. His thesis was on Intellectual Capital measurement and he applies this to his framework developments as well as knowledge strategies.

James Hurford

James Hurford | Corporate Trainer | Author, 'How to write well' and 'How to speak well' | If you want training 'How to write well' or 'How to speak well' in your business, just get in touch, and I'll send you the training modules FREE. Call: 0742 545 811 Email: Website: www.passion.za.com.

James Timpson

James, a self-styled business fanatic with a passion for technology and writing. Having spent many years working in the city James has recently moved to a more rural area of the UK and now focuses his efforts on writing and expanding for portfolio..

Jan Sleet

Owner at Sleet Consultancy - Marketing Solutions. Jan worked for blue chip companies in the UK for 15 years including British Airways, HSBC and BASF, and has a wide variety of experience in finance, customer relations and marketing. She has been in South Africa since 2006 working on consumer interaction enhancement primarily within the wine industry.

Janine Lloyd

Janine Lloyd has been in the PR and marketing communications industry for 25 years, and now heads up Greater Than Johannesburg as managing director. In her career she has advised over 50 local and global businesses on PR and communications, as well as profiling for CEOs, executives and leaders.

Jason Stewart

Jason Stewart is the co-founder and MD of HaveYouHeard (www.haveyouheard.co.za), South Africa's first specialist word-of-mouth marketing (WOMM) agency. Jason attended Red & Yellow School of Advertising, where he obtained a postgraduate higher diploma in marketing and advertising communications management and later went on to work abroad in Nigeria and the UK.

Jerome Mouton

34 South Media is a video content agency who specializes in producing branded content. We focuses on several key aspects of YouTube Marketing, the creation of engaging content, advertising campaigns and channel management.

Johan Poolman

Manager at Mindset Management Programs.

Johan Walters

Technical Account Director at digital media consultancy, Acceleration Media.

Johanna McDowell

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS), a division of black-owned marketing services group Mazole Holdings.

John Cooney

Cooney's experience encompasses client service, agency and media management experience at some of South Africa's leading advertising agencies, including Ogilvy & Mather, TBWA Hunt Lascaris, Bates and Sonnenberg Murphy Leo Burnett. Cooney was schooled in Natal, has a Science Degree from UCT and studied Advertising & Marketing at Unisa. He has over 40 years of work experience, initially in finance and sales and then, for most of his working life, in the advertising, marketing and media industries..

John French

John French is a communication strategist and communication skills coach with 20 years extensive experience in the communication industry. Contact John at or visit www.johnfrench.co.za..

Joseph Neusu

Joseph Neusu is a digital marketing specialist at Yookos, a leading social networking platform. Joseph is a digital media enthusiast who loves sharing new media marketing expertise and helping brands to build brand awareness online, increase sales and engagement with their clients.

JP Landman

JP Landman is a political analyst at Nedbank Private Wealth. JP joined BoE Personal Stockbrokers in 2000 as a part-time political analyst.

Judith Middleton

Judith Middleton, CEO of DUO Marketing + Communications which she founded in 2004, has extensive experience in strategic marketing and business development. She was also a director of CITI, Calling the Cape (Call Centre Investment Initiative) and a board of advisors member for the Cape Manufacturing Advisory Committee.

Justin McCarthy

Justin is a retail, tech, media and telecoms junkie and a lifelong fan of rugby, wine and long copy. Persuasion comes in many forms - subtlety is not his favourite and he defends the right to offend.

Kabelo Mekoa

Kabelo Mekoa started on community radio early in 2009 at Motheo FM a community radio station in Bloemfontein Free State Province. Later he became Assistant Programming Manager at 104.

Kat Scholtz

Co-founder of Red & Yellow and drives the conceptualisation, production of content and compilation of video material for array of courses. She played a key role in the globally acclaimed textbook, eMarketing: The Essential Guide to Marketing in a Digital World, since its inception and is the editor of the most recent 5th edition. Kat completed a degree in Film Production & Media Studies at UCT and then went on to earn her honours degree in Brand Leadership at Vega School..

Keanan Reis

Keanan Reis is a communication consultant who develops solutions around New and Traditional Media, internal and external stakeholders. He is currently the Head of Strategy and MD for Ambigram Solutions.

Kevin Lourens

Kevin Lourens is Chief Growth Officer at NATIVE VML and is responsible for client service and business development..

Kevin Meltzer

Kevin Meltzer is the co-founder of Consology and has been the Business Development Director of the company for over ten years. After graduating from UCT Kevin spent three years in the UK where he gained contact centre experience and managed customer care teams. Kevin went on to pursue his passion in Self-Service and e-billing by co-founding Consology..

Laura Chiweshe

Laura Chiweshe is a Content Manager at CREACHA - a full service Agency, where, with the rest of the CREACHAs, they have embarked on a journey to creatively change the world..

Leigh Harris

Project director at Added Value South Africa.

Leigh Raymond

I'm a dedicated health journalist who trained at Rhodes University. I'm interested in anything health and wellness related with a special interest in behaviour change communication.

Lisa Basson

When she is not busy hoarding books, drinking coffee or running in the park, you might find her working on brand and/or digital strategy at Base 2. (www.basetwo.co.za).

Louise Marsland

Louise Marsland is publishing editor of TRENDAFRiCA.co.za and a journalist, columnist, trainer and speaker in the media, marketing and advertising industry in South Africa, and a specialist in B2B media. Email her on , read her at www.trendafrica.co.za and follow her on Twitter at @Louise_Marsland..

Lucinda Boddy

Lucinda Boddy is MD of Livewired Public Relations.

Luise Allemann

A seasoned journalist and editor with 18 years experience in a range of diverse editorial environments including news reporting for Independent Newspapers in Durban and the award-winning Engineering News and Mining Weekly. This was followed by a five year tenure at Marketing Mix culminating in her appointment as editor, which saw her overseeing a team of journalists and the print and business aspects of the magazine.

Luke Wingfield Digby

Luke Wingfield Digby is the founder and CEO of Total Send, an easy-to-use, low cost email marketing service. His experience lies in web development and affiliate marketing.

Manas Kumar

Manas Kumar is a blogger and experienced Internet marketer who works with 1SEOIN one of the most eminent SEO company in India. When he is not blogging about social media, technology topics and other issues, he likes to spend his time catching up with new digital marketing ideas and currently manage www.1seoin.com.

Marcus Stephens

Marcus Stephens is general manager at Howzit MSN As general manager of Howzit MSN - a division of Kagiso Media - he overseas the strategic growth and day-to-day running of one of South Africa's largest Web portals. Stephens has more than 18 years of experience in advertising and publishing across new and traditional media..

Maria Muller

Heads up éclat Marketing in South Africa. Nearly 10 years experience in high tech public relations/marketing - in both B2B and B2C. Maria has excellent media and analyst contacts in both the UK, where she has been a resident for 11 years, as well as here in South Africa..

Marie Rocher

I help brands create engaging content to share with their communities - through their websites, social media channels and custom magazines..

Marion Scher

Marion Scher (www.mediamentors.co.za) is an award-winning journalist, lecturer, media trainer and consultant with 25 years' experience in the industry. For more of her writing, go to her Bizcommunity profile or to Twitter @marionscher..

Matona Sakupwanya

Matona Sakupwanya is GM of the Radio Advertising Bureau of South Africa (RABSA; www.rab.co.za; @RABSouthAfrica). She is passionate about championing the medium of radio and helping marketers, media and creative agencies to better understand and harness the power of the medium for their brands.

Matthew Arnold

Matthew is Head of Media at NATIVE VML. He is addicted to everything and anything digital.

Mfundo Ntsibande

is the Managing Director at Slick Branding and Media, a boutique agency specialising in marketing/branding solutions, and media brands. He is a former marketing manager for radio, tv and print brands..

Mia Botha

Mia Botha facilitates for Writers Write. She is also a novelist, a ghost writer, and the winner of the Mills & Boon Voice of Africa Competition..

Michael Walker

As Director of Search and Analytics at 25AM, Michael heads up the search engine marketing team and helps clients to maximise their use of search and analytics in their online marketing strategies. He has 11 years of experience in the online world, including eight years with leading e-commerce site Kalahari.net.

Michal Wronski

Mike is technologist, entrepreneur and MD of Fuseware (www.fuseware.net, @fuseware), a company specializing in social media analytics and digital research. Mike's experience involves working with technology in its various forms to enhance the way businesses operate and disrupt the way brands connect with customers.

Mike Perk

Mike Perk is the Managing Director of World Wide Creative, a web marketing agency based in Cape Town, Johannesburg and London. Mike has been on the lecture circuit talking about search engine marketing since 2003, and is famous for pulling people up on stage and shamelessly adorning them with multiple props..

Naseem Javed

Naseem Javed, recognised as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power and Domination, the GTLD Name Game.

Natalie Pool

NATIVE VML's Head of Content.

Ness Garcia

As a non-fictional writer, Ness is glad to be able to provide so much useful information to people all around the world. She's been writing for over 5 years now and also majored in English during her time as a student.

Nick Durrant

Nick Durrant is MD at Bluegrass Digital, a digital production agency. We work with marketing teams and creative agencies around the world delivering digital platforms.

Nilesh Talaviya

Nilesh Talaviya works as a mobile strategist for Cygnet Infotech, a leading enterprise mobility company offering tailored app development solutions. He is fascinated with the direction mobile development is taking and loves to write about current trends.

Nivin Xavier

Nivin is a marketer for over 12 years. His basic forte lies in building from scratch, startup and small business consulting.

Oresti Patricios

Oresti Patricios, CEO of the OrnicoGroup (www.ornico.co.za), has long been on the cutting edge of the media, advertising and branding industries. He has an MBA at GIBS and did his thesis on social media when Twitter was barely a twit.

Paul Divall

Paul holds a B.Sc in Electronic Engineering from the University of Natal and a Masters in Business Administration (MBA) from the University of Pretoria, as well as completing the Programme in Business Communication from the University of South Africa Centre for Business Management. He has more than two decades of experience in the telecommunications and technology space..

Paul Scott

Paul Scott is the editor and publisher of Mzansi Life. He previously held a number of senior positions at international based media such as Guardian Technology, Channel 4 News and IT Computer Weekly.

Peter Searll

Innovative pioneer in use of automated research for accurate, timeous and cost effective research..

Pierre Cassuto

Business development manager at Kagiso Media Pierre Cassuto looks after growing the Kagiso New Media business via innovation, strategic initiatives and partnerships. Relatively new to the world of publishing, he gained extensive experience in both marketing and advertising while working for Ogilvy in Paris and then Johannesburg.

Rachel Chilson

Rachel Chilson is a Marketing Communications Coordinator at Sajan, a leading language translation services company with offices around the globe..

Ramiz Islam

Ramiz Islam is a professional writer at Wholesale Pages, who loves to share his expertise about marketing trends for wholesale business. He has been working in the wholesale business sector for many years and has a deep interest in wholesale market, investing trends and international business management.

Richard Mullins

Richard Mullins is the director at Acceleration. He opened Acceleration's Johannesburg office in 2000 and has played an instrumental role in the growth of Acceleration in South Africa..

Rob Lith

Rob Lith is the Director of Connection Telecom. ICT Industry aficionado and internet specialist, he has been involved in the industry for the last 20 years.

Rod Baker

Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher.

Rod Baker

Content Director at Bizcommunity.com.

Rolf Akermann

Passionate Marketing / Brand Strategist with substantial industry experience - Thrives on building and growing successful brands....

Ryland Fisher

Ryland Fisher has more than 30 years of experience in the media industry as an editor, journalist, columnist, author, senior manager and executive..

Shaune Jordaan

Shaune Jordaan is the CEO of Saatchi & Saatchi's digital search marketing/digital arm, Saatchi & Saatchi Synergize, an award-winning, full-service digital agency and Google Analytics Certified Partner, which boasts a team of 75 professionals based in both Cape Town and Johannesburg. Follow Shaune: @jordaanshaune on Twitter or @BigLoveBigData..

Sid Peimer

Sid Peimer has established himself as one of the great adventurers in the field of strategic planning..

Steve Ferguson

Steve Ferguson is an attorney who specialises in the field of intellectual property and IT law. Steve has been involved in the tech and media industries since 2003 and has helped a number of exciting businesses, including Bizcommunity, navigate the legal issues facing them in the digital age..

Styli Charalambous

Styli Charalambous is the CEO of the Daily Maverick and a chartered accountant by profession..

Sue Northam

Sue Northam is a curious Capetonian with a desire to discover and capture stories of innovative and inspiring projects and people. She explores initiatives that are impactful and making a difference in her city.

Terry Levin

Multi-disciplinary agency with a passion and proven track record for building legacy African brands for the future. We are Afrophiles offering strategic brand design and architecture, brand content and standout PR activations.

Thalia Anderson

Owner of Change Communications.

Thamsanqa Malinga

Thamsanqa D. Malinga is a marketing communications practitioner with industry experience spanning over 10 years in different sectors.

Thandi Guilherme

User Experience Designer at NATIVE VML. She spends most of her days working out how to give customers the best experience possible from her client's products.

Tom Manners

Tom Manners is Managing Director of Clockwork Media..

Tralone Khoza

Tralone is a writer, marketer, loves anything, marketing, brands and PR related. She has a BA communication degree and holds a post graduate diploma in Marketing (IMM).

Travis Bussiahn

Travis is a media analyst who uses industry trends to create contagious and harmonious content solutions across multiple channels for brands and broadcasters alike. He understands the importance of emotional connection in content, branded or otherwise and believes in traditional media's ability to be blended with new media to profound and holistic effect.

Warren Harding

John Brown Media, part of a leading global content marketing agency. Our passion is to help brands engage with their customers across a multitude of platforms, from digital to print.

Wayne Bishop

After completing his B Com degree at the University of Johannesburg in 2003, Wayne began a 6 month internship at OMD Media South Africa. It wasn't long before his passion for strategy emerged and he took up a post at WPP's Nota Bene spending 4 years with the Unilever team.

Yvonne Shaff

Zimaseka Njomi

A public servant, a communications and PR observer, and a fabric enthusiast..