Profile

Kevin is a co-founder and director of ByDesign Communications, with over twenty years' experience in corporate communication strategy, media strategy, social media strategy and crisis counselling...
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#BizTrends2018: The rise (and rise) of influencers and specialists

There are two major trends effecting communications this year: influencer marketing and the rise of specialists...

By Kevin Welman 8 Jan 2018

Six business lessons in learned in 150 days

So we've been in operation for about 150 days, and there have been a few lessons, many in fact, and looking back, a few things have surprised me and stand out...

By Kevin Welman 13 Feb 2017

Global network vs independence - does size really matter?

Founder of newly-launched ByDesign Communications agency, Kevin Welman, discusses the merits of being part of a global network, versus being an independent agency...

By Kevin Welman 7 Sep 2016

Managing business reputation - a luxury or necessity?

Minister of Finance, Pravin Gordhan, delivered his 2016 Budget Speech on Wednesday, 24 February. Key to the minister's speech was allaying fears of a possible recession and staving off a possible ratings downgrade...

By Kevin Welman 1 Mar 2016

Is the communications landscape where it needs to be?

The prestigious Bookmark Awards have been presented annually for the past eight years, honouring the industry's best digital work...

By Kevin Welman 23 Feb 2016

Bridging the gap

Corporate behaviour matters as much as products and customer benefits in influencing perceptions of companies and driving buying decisions, according to global research on corporate reputation...

By Kevin Welman 20 Apr 2015

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