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Journalists and the Protection of Personal Information Act (POPI)
Journalists and the Protection of Personal Information Act (POPI)

How will journalistic activities be regulated by the Protection of Personal Information Act (POPI) when it comes into force?...

By Danie Strachan 27 Aug 2015 09:08

New approaches to media planning required to keep pace with a multitasking customer
New approaches to media planning required to keep pace with a multitasking customer

It's near-impossible to capture the undivided attention of today's consumers, who routinely multitask across a number of devices, media and channels during the course of a given day...

By Richard Taylor 20 Aug 2015 13:44

[Loeries 2015] Cell C on breakthrough creative work
[Loeries 2015] Cell C on breakthrough creative work

There was a lot of controversy around Cell C's latest advertising campaign, Dog, and during Loeries Creative Week Durban, Ann Nurock spoke to Cell C's Executive Head: Marketing, Doug Mattheus...

By Ann Nurock 20 Aug 2015 10:53

Chris Moerdyk
CNN's unintended irritating consequences

Christiane Amanpour, Hala Gorani, Richard Quest, Becky Anderson, Michael Holmes and South Africa's own CNN anchor, Robyn Curnow, are all journalists of the highest order. Professional and dedicated...

By Chris Moerdyk 20 Aug 2015 09:33

When last did you redefine your target market?
When last did you redefine your target market?

The definition of LSMs has changed 5 times in the last 14 years. Did you review your brands' target market? Here's why you should...

By Erik du Plessis and Neil Higgs 19 Aug 2015 06:00

Transforming the news experience
Transforming the news experience

In a country as dynamic as South Africa we are surrounded by constant reminders that life never stands still. Innovation is in our nature as human beings and nothing epitomises this more than the rapid ascent of all things digital...

By Jim Egan 17 Aug 2015 11:36

A tale of opposites
A tale of opposites

Yesterday the ABC released its Q2 2015, with print continuing its decline. All categories of newspapers declined, but print is still the second biggest medium in South Africa in terms of adspend, while newspapers boast over 17 million adult readers...

By Danette Breitenbach 14 Aug 2015 15:52

Chris Moerdyk
Media and ad industries need a dose of Epsom Salts

It has been almost inevitable that the print media and ad industry representative bodies are going through some considerable trauma right now...

By Chris Moerdyk 6 Aug 2015 13:08

Marion Scher
Are you a credible spokesperson?

I've often been called in to companies to train their top executives to speak to the media, only to find someone on a lower level is the better spokesperson...

By Marion Scher 5 Aug 2015 08:27

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

The emperor in clothes
The emperor in clothes

It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

By Danette Breitenbach 24 Jul 2015 09:40

Future APEX award predictions: More agencies, more recognition
Future APEX award predictions: More agencies, more recognition

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck about what it takes to win an APEX award...

By Ann Nurock 22 Jul 2015 14:06

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

[NewsMaker] Grant Shippey
[NewsMaker] Grant Shippey

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways...

By Louise Marsland 15 Jul 2015 09:41

Following the consumer's pathways through a multimedia world
Following the consumer's pathways through a multimedia world

Today's consumers rely on a range of devices for inspiration, information, communication and entertainment - laptops, mobile phones, tablets, television, radio, gaming consoles and more...

By Ian Drummond 14 Jul 2015 14:43

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015 13:03

Why your small business needs content marketing
Why your small business needs content marketing

Content marketing is a powerful marketing strategy and, for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact...

By Charles Mburugu 10 Jul 2015 11:50

Awards after awards. Enough already
Awards after awards. Enough already

Advertising awards are plentiful. Cannes Lions, Loeries, Pendorings, CIO, AAF, AotW, CRESTA and LIA to name but a few, and all these awards are about creativity...

By Rolf Akermann 9 Jul 2015 13:35

Feeding the hungry mouth - internet journalism
Feeding the hungry mouth - internet journalism

There's been a lot said about the demise of print journalism. Replacing it we have online journalism in the form of both electronic and print media organisations rushing to refresh their pages every hour...

By Marion Scher 8 Jul 2015 13:50

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

[NewsMaker] Mike Sharman
[NewsMaker] Mike Sharman

Mike Sharman, the co-founder of Retroviral Digital Communications, will be the new head of Bidvest Media's Retroviral subsidiary as Chief Creative Strategist...

By Louise Marsland 8 Jul 2015 12:10

Jonathan Deeb on the blurring lines between Cannes categories
Jonathan Deeb on the blurring lines between Cannes categories

Jonathan Deeb, Executive Creative Director of FCB Johannesburg, spoke to our Cannes Lions media correspondent, Ann Nurock, on his experience of being part of this year's Press Jury...

By Ann Nurock 2 Jul 2015 07:57

Damon Stapleton on the changing state of advertising
Damon Stapleton on the changing state of advertising

Having attended Cannes for 11 years now, Damon Stapleton sat down with our media correspondent at Cannes, Ann Nurock, to chat about the evolution of advertising he's witnessed...

By Ann Nurock 30 Jun 2015 11:27

Somewhere over the rainbow...
Somewhere over the rainbow...

The kaleidoscope of colour that greeted the US Supreme Court decision on marriage equality on Friday, was significant for many reasons, not least, as a case study for brands following key news events...

By Louise Marsland 29 Jun 2015 14:05

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

[TrendTalk] Cannes, sex and Donald Trump
[TrendTalk] Cannes, sex and Donald Trump

What did we laugh at before internet cats and other memes? For a fun month-end, school holidays Friday, here's what went viral this week: no cats, but there is sex and Donald Trump, although not in the same room...

By Louise Marsland 26 Jun 2015 11:34

Nick Emery, CEO of Mindshare Worldwide on the global media landscape
Nick Emery, CEO of Mindshare Worldwide on the global media landscape

Nick Emery, Global CEO of Mindshare Worldwide and this year's Cannes Media Jury touches on innovation in the media industry and what stood out for him on judging the media entries...

By Ann Nurock 26 Jun 2015 07:00

Justin Wright talks on the direct judging process at Cannes Lions
Justin Wright talks on the direct judging process at Cannes Lions

Justin Wright, Group Creative Director from TBWA\Hunt\Lascaris, was part of the Direct judging panel this year at Cannes Lions, and explains the process and criteria used to choose the top entries...

By Ann Nurock 24 Jun 2015 14:00

[NewsMaker] Talib Sadik
[NewsMaker] Talib Sadik

Talib Sadik was recently appointed MD of Mediamark, the specialist media solutions company owned by both Kagiso Media and Lagardere Active Radio International...

By Louise Marsland 24 Jun 2015 10:10

Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015 08:53

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