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Ian Drummond
Why media partners are as important as ever in the era of content marketing

With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies...

By Ian Drummond 16 Apr 2015 14:25

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

Chris Moerdyk
SA media group buys Irish and Australian newspapers

Sekunjalo Media, owners of South Africa's Independent News and Media, has purchased a majority shareholding in its former holding company, Independent News and Media in Ireland...

By Chris Moerdyk 1 Apr 2015 07:36

Charlie Wannell
2014's mad media mix

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

By Charlie Wannell 27 Mar 2015 08:18

Effective targeting through programmatic ad buying
Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless...

By Yaron Assabi 16 Mar 2015 14:23

Chris Moerdyk
Why newspapers and magazines are giving print a bad name

Print is by no means dead. Far from it. The growing perception that it is dying falls squarely on those newspapers and magazines that seem to have some kind of death wish...

By Chris Moerdyk 13 Mar 2015 15:46

The impact of data
The impact of data

Mark Twain might have said that you get lies, damned lies, and statistics, but the new information age means more journalists are writing articles based on data than ever...

By Jaco Pienaar 9 Mar 2015 15:00

Daniel Schmidt
Rich media: The new digital currency

Digital media is changing the way businesses inform their audiences. Rich media, the 'new kid on the block' in display advertising, has a big role to play in this regard...

By Daniel Schmidt, Issued by Mark 1 9 Mar 2015 14:17

Chris Brewer
Making a tit of yourself in the media

There's been a lot of bleating recently about "freedom of the press". It picked up momentum at the State Of The Nation Address when the cell phone signals were jammed...

By Chris Brewer 2 Mar 2015 14:17

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

Ed Herbst
Brand and newspaper sales... When the customer isn't king

'People should buy the newspapers they trust and part of that derives from a feeling of some certainty that you will find in your newspaper a reflection of the world as you see it...' - Peter Bruce

By Ed Herbst 17 Feb 2015 08:13

Anton Harber
Investment in people keeps news groups afloat

At a Future of News seminar at the University of the Witwatersrand last week, Financial Times (FT) of London managing editor James Lamont told how they had turned that operation around...

By Anton Harber 13 Feb 2015 05:55

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Marion Scher
The state of news

It doesn't take a genius to work out that the way people take in news has totally changed over the last number of years...

By Marion Scher 11 Feb 2015 05:49

Craig Utermark
Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get value for their marketing buck - provided their agencies take a client-centred approach...

By Craig Utermark, Issued by Atmosphere Orange 5 Feb 2015 15:05

Janine Lazarus
The script of the Western news media

Are African lives worth a whole lot less than the lives of people in other parts of the world? But more to the point, are African journalists doing a better job than their Western peers in covering the continent?...

By Janine Lazarus 4 Feb 2015 08:36

Anton Harber
Serial - A murder investigation...

An experimental US serial has transformed investigative journalism...

By Anton Harber 2 Feb 2015 09:19

Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015 06:43

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

Marie Yossava
Too much information - how does a business reach its defined audience(s)?

In the knowledge economy, information is our most valuable commodity but the constant overload is resulting in negative implications...

By Marie Yossava, Issued by Grapevine Communications 20 Jan 2015 10:12

Anton Harber
Editors must edit without fear of being attacked

I once asked a South African editor why he ran a cartoon that he agreed was offensive. He said he had felt obliged, as he did not want to censor a well-known and much-respected cartoonist...

By Anton Harber 16 Jan 2015 05:59

Peter Mann
Networks' coverage of Paris terror attacks was a hopeless failure

Am I the only one who thinks that global media coverage of the Paris outrage sucked? (video)...

By Peter Mann 13 Jan 2015 13:15

Anton Harber
Confronting racism on the internet: A response to Nzimande

Minister of Higher Education and Communist Party chief Blade Nzimande is right to be concerned about hate speech and racism on the internet - but what is to be done about it?

By Anton Harber 8 Jan 2015 14:10

Which businesses are under threat in 2015?
Which businesses are under threat in 2015?

While everyone enjoys progress, it doesn't necessarily mean we'll be benefitting - discover the true impact of digital media...

By Tauriq Moosa 6 Jan 2015 05:03

Marion Scher
The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

Looking back on 2014
Looking back on 2014

Following the passing of Nelson Mandela, the local news cycle started the year on a sombre note. Despite this, there have been many fascinating trends and issues taking place that have shaped the South African media landscape...

By Jaco Pienaar 17 Dec 2014 14:00

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