Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...
By Chemory Gunko 24 Jul 2014 09:47
When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.
By Marion Scher 24 Jul 2014 06:47
Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.
By Chris Moerdyk 24 Jul 2014 05:31
Clem Sunter points out a number of red flags that will lead us to a ruinous state. The flags include nationalisation, gagging the media and land grabs.
By Sid Peimer 17 Jul 2014 14:20
The instant nature of communication has seen the media cycle being driven by social networking with broadcast, online, and print building from there...
By Jaco Pienaar 10 Jul 2014 13:55
David Ogilvy storms into (Vogue editor) Anna Wintour's office and screams, "Anna I've got it! Let's combine an ad and an article. We'll call it The Advertorial!"
By Hansie Smit 9 Jul 2014 14:45
The suitability of the word freelancer remains under scrutiny. It seems the 'free' part is an offensive little blighter that suggests freelancers offer a cheap commodity or work for free...
By Thalia Anderson 4 Jul 2014 14:43
I have been wondering whether it is fair and useful to think of Iqbal Survé, the new owner of the Independent newspaper group, as SA's Rupert Murdoch.
By Anton Harber 4 Jul 2014 05:52
Many women enter the media and media-related industries, but there are still very few at the upper and board levels in the sector. This is set to change with the launch of WIN South Africa.
By Danette Breitenbach 1 Jul 2014 07:34
As a teenager in the 1980s, I had high expectations of the future, like, in the Year 2000...
By Louise Marsland 27 Jun 2014 05:47
So, how are our newsrooms are doing in the digital world when compared with those overseas?
By Anton Harber 27 Jun 2014 05:17
Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result...
By Joseph Neusu 26 Jun 2014 14:00
It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.
By Chris Moerdyk 26 Jun 2014 12:09
I was once asked by a media organisation to run six-month journalism courses, after which I was informed the 'graduates' would be able to call themselves journalists...
By Marion Scher 26 Jun 2014 06:36
Why a good digital media strategist needs to know about more than just media.
By Matthew Arnold 24 Jun 2014 14:00
'My advice to Iqbal Survé: Chill. Just chill.' - Gill Moodie, Grubstreet, 27//2013
By Ed Herbst 24 Jun 2014 11:57
Implementing an ERP (Enterprise Resource Planning) system is one of the most costly, time taking and tedious tasks for an IT department.
By Nilesh Talaviya 20 Jun 2014 14:45
For me one of the hardest parts of any freelance business dealing is coming up with a price for my work...
By Marion Scher 19 Jun 2014 06:34
Although not perfect, I have found AMPS (the product survey side) an essential tool when developing strategies for brands over the years.
By Rolf Akermann 13 Jun 2014 11:44
There's a nasty meme that's increasing as more and more brands and PROs use social media for promotional purposes and give disgruntled consumers the opportunity to lash out, using a '#bashtag'.
By Louise Marsland 13 Jun 2014 08:34
Journalism awards provide one of the few occasions when underpaid and undervalued journalists can get positive recognition...
By Anton Harber 5 Jun 2014 07:31
It dawned on me two years ago that no digital idea can be truly great without participation. It also dawned on me that there is no real participation without the Big Idea.
By Shaune Jordaan 5 Jun 2014 06:05
Social networking has changed the way consumers engage with brands. The likes of Facebook and Twitter mean people can more easily question things like quality, service levels, and product reliability. This forces brands to respond or risk facing reputational damage.
By Jaco Pienaar 30 May 2014 15:05
It's hard to imagine a world without social media. Even in the most obscure places on Earth, inhabitants will often have a Facebook account.
By James Timpson 29 May 2014 08:36
One of the themes that keeps recurring in our social media projects for our clients is that social media is no longer simply about public relations, customer engagement and marketing.
By Gordon Geldenhuys 28 May 2014 13:48
I love media. It's a dynamic industry that always keeps you on your toes.
By Michal Wronski 27 May 2014 09:26
The brand publishing industry is growing at a breakneck pace, and many retrenched journalists are turning their hand to website copywriting services as a result
By Graeme Wilson 23 May 2014 14:04
I recently stumbled across what turned out to be one of the funniest books I have read about journalism...
By Anton Harber 23 May 2014 06:15
Don't let the fancy French name fool you, brochures are down-to-earth vehicles for informative promotion. Having said that, a little flair can go a long way.
By Hansie Smit 22 May 2014 14:07
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