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Marco Golz
Confessions of a content manager: Talent retention and the art of letting go

When you manage a dedicated team that has heavy demands placed on it month after month, and working overtime becomes a way of life, you tend to grow close...

By Marco Golz, Issued by National Positions South Africa 29 Apr 2016

Don't be a Christmas tree!
Don't be a Christmas tree!

Dear PUNKtuator. I love punctuation. I want to tattoo a few marks on my skin - that's real love, usually reserved for the sweethearts and mums of sailors and bikers. And I think there are a lot of very good reasons for you to love it and embrace it in all your copy as well...

By Sarah Heuer 28 Apr 2016

#Trending: Best. Meme. Ever. #10ParliamentMinutes
#Trending: Best. Meme. Ever. #10ParliamentMinutes

It's been a week when global and local news and politics intersected to keep South Africans glued to their televisions and trigger fingers on their social media buttons...

By Louise Marsland 8 Apr 2016

The five things nobody wants you to know about programmatic
The five things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet...

By Dee Stephens 24 Mar 2016

[NewsMaker] Andrew Trench - Digital editor at TMG
[NewsMaker] Andrew Trench - Digital editor at TMG

Times Media Group recently appointed experienced editor and journalist Andrew Trench as its new digital editor, starting this week 1 March 2016...

By Louise Marsland 3 Mar 2016

Marco Golz
Confessions of a content manager: Schrödinger's Cat and content strategy boxes

What follows is what I've learned about content strategies (largely through trial and error) and, somehow, I've managed to tie it all to cats in general and Schrödinger's Cat in particular...

By Marco Golz, Issued by National Positions South Africa 29 Feb 2016

Media strategist vs. Medium specialist
Media strategist vs. Medium specialist

Over the past couple of years, well since I've been aware of the goings on of this here industry, I've noticed this growing trend of separating the advertising media world based on the so-called "traditional" and "new media"...

By Sanele Mgaga 23 Feb 2016

Unpacking the begged question
Unpacking the begged question

Dictating style is dangerously controversial. I'm not sure I can address the issue without alienating you, dear reader... but it's something I'm passionate about - so I'd like to try...

By Sarah Heuer 19 Feb 2016

Tips for effective newsjacking in social media marketing
Tips for effective newsjacking in social media marketing

With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life...

By AIMEÉ SERRÃO 8 Feb 2016

© Costasz – 123RF.com
Real value in media

In 2016, value is more important than ever. Clients are feeling the pressure of economic conditions and need to show ROI on their business decisions...

By Quinton Jones 28 Jan 2016

[NewsMaker] Bongani Siqoko
[NewsMaker] Bongani Siqoko

Bongani Siqoko will take over as the new editor of the Sunday Times on Monday, 11 January 2016. Siqoko was appointed editor of East London's Daily Dispatch, Saturday Dispatch and DispatchLive in June 2013...

By Louise Marsland 7 Jan 2016

Image via 123RF
Economical metamorphisms: 2020

All over the world, mega organisation, institutions and government agencies are immersed in tackling the economical chaos. Unsolved mysteries must now be unraveled...

By Naseem Javed 23 Dec 2015

Image via Pixabay
Top ten overlooked tips for international content writers

There's something romanticized about producing content that surpasses geographical divide. It is not limited to a particular audience, but highlights the power of words carved out to go further than physical limitations...

By Phindiwe Nkosi 22 Dec 2015

2015: The year the consumer found another way
2015: The year the consumer found another way

It seems for every two steps forward, the media landscape in South Africa has taken one step back in 2015. From an increase in the number of local paywalls and the elimination of many comment sections on news sites...

By Jaco Pienaar 9 Dec 2015

©Sura Nualpradid via 123RF
A reimagined Africa

Over the past decade VIMN Africa has transformed how the world sees Africa from images of hunger, poverty and war to a continent of vibrant colours, music, culture and talent...

By Danette Breitenbach 4 Dec 2015

Crisis management in the digital world
Crisis management in the digital world

Whether you are reading about the Volkswagen emissions scandal, # [insertgrievancehere] mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital...

By Jaco Pienaar 27 Nov 2015

#prayforparis - how to turn the media tide
#prayforparis - how to turn the media tide

#prayforparis started with the best of intentions, but now focus has shifted to media's lack of coverage on other key issues and areas. So how do we turn the media tide? What can you as a person do?...

By Chemory Gunko 19 Nov 2015

Don't post memes in the midst of a media storm
Don't post memes in the midst of a media storm

To brands who see fit to post memes on their social media pages when their customers' confidence is crumbling around them - stop that...

By Russell Jarvis 13 Nov 2015

[NewsMaker] Riaan Wolmarans
[NewsMaker] Riaan Wolmarans

Riaan Wolmarans has returned to the Times Media stable after a couple of years exploring the world of advertising, as TML's Head of Audience Development...

By Louise Marsland 5 Nov 2015

To hell with complacency!
To hell with complacency!

I am sick of it. Absolutely and utterly done. If one of my compatriots in the media gets charged just one more time with covering only the bad news and doing diddly squat for nation-building, I think I might blow a gasket...

By Janine Lazarus 3 Nov 2015

Mmusi - Where are you? The country wants to hear from you!
Mmusi - Where are you? The country wants to hear from you!

One of the big stories that emerged over the weekend was the announcement on Friday evening that disgraced former DA shadow minister of police, Diane Kohler Barnard had been fired from the party...

By Marion Scher 3 Nov 2015

[NewsMaker] Dominic Malan
[NewsMaker] Dominic Malan

Dominic Malan was appointed Group Managing Director for Carat sub-Saharan Africa from 1 September. Malan joined the group a year ago as Strategy and Client director for the Dentsu Aegis Network...

By Louise Marsland 21 Oct 2015

©arekmalang via 123RF
Business as usual... for now

While the recent All Media and Products Survey for June 15 (2015BA) released by SAARF in October shows an overall picture of relative stability...

By Danette Breitenbach 21 Oct 2015

Image via 123RF
[TrendTalk] The emojis of language

We are becoming a more visual society and our 'language' is evolving to include visual representations like emoticons to show our feelings. But do emojis belong in official communications and in media?...

By Louise Marsland 16 Oct 2015

How to manage a team of content writers
How to manage a team of content writers

The ability to manage a team of writers effectively is very important for any successful content marketing strategy. Basically, the goal of a good strategy should be to come up with engaging content...

By Charles Mburugu 13 Oct 2015

© Arekmalang – 123RF.com
Reading/watching times

Researchers have been on a quest to quantify the amount of time people spend reading publications for centuries. Reading time is, in fact, the holy grail of the research world...

By Chris Brewer 12 Oct 2015

Image via Pixabay
African growth opportunity is a tweet away

The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching...

By Sean Riley 8 Oct 2015

'You had me at hello' - Five ways to capture your business audience's attention
'You had me at hello' - Five ways to capture your business audience's attention

First sentences must seduce. The opening line of your copy is like a corporate pick-up line - it must draw your audience in and it must draw them in immediately...

By Anthony Ehlers 8 Oct 2015

©Vadim Guzhva via 123RF
Be careful what you wish for

I was with a colleague who's in the communications industry and she mentioned a problem that often occurs in the field of public relations...

By Marion Scher 7 Oct 2015

©michael spring via 123RF
People buy newspapers and magazines for news stories, not advertising

Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources...

By Nicolas Pompigne-Mognard 30 Sep 2015

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