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[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

The emperor in clothes
The emperor in clothes

It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

By Danette Breitenbach 24 Jul 2015 09:40

Future APEX award predictions: More agencies, more recognition
Future APEX award predictions: More agencies, more recognition

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck about what it takes to win an APEX award...

By Ann Nurock 22 Jul 2015 14:06

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

[NewsMaker] Grant Shippey
[NewsMaker] Grant Shippey

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways...

By Louise Marsland 15 Jul 2015 09:41

Following the consumer's pathways through a multimedia world
Following the consumer's pathways through a multimedia world

Today's consumers rely on a range of devices for inspiration, information, communication and entertainment - laptops, mobile phones, tablets, television, radio, gaming consoles and more...

By Ian Drummond 14 Jul 2015 14:43

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015 13:03

Why your small business needs content marketing
Why your small business needs content marketing

Content marketing is a powerful marketing strategy and, for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact...

By Charles Mburugu 10 Jul 2015 11:50

Awards after awards. Enough already
Awards after awards. Enough already

Advertising awards are plentiful. Cannes Lions, Loeries, Pendorings, CIO, AAF, AotW, CRESTA and LIA to name but a few, and all these awards are about creativity...

By Rolf Akermann 9 Jul 2015 13:35

Feeding the hungry mouth - internet journalism
Feeding the hungry mouth - internet journalism

There's been a lot said about the demise of print journalism. Replacing it we have online journalism in the form of both electronic and print media organisations rushing to refresh their pages every hour...

By Marion Scher 8 Jul 2015 13:50

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

[NewsMaker] Mike Sharman
[NewsMaker] Mike Sharman

Mike Sharman, the co-founder of Retroviral Digital Communications, will be the new head of Bidvest Media's Retroviral subsidiary as Chief Creative Strategist...

By Louise Marsland 8 Jul 2015 12:10

Jonathan Deeb on the blurring lines between Cannes categories
Jonathan Deeb on the blurring lines between Cannes categories

Jonathan Deeb, Executive Creative Director of FCB Johannesburg, spoke to our Cannes Lions media correspondent, Ann Nurock, on his experience of being part of this year's Press Jury...

By Ann Nurock 2 Jul 2015 07:57

Damon Stapleton on the changing state of advertising
Damon Stapleton on the changing state of advertising

Having attended Cannes for 11 years now, Damon Stapleton sat down with our media correspondent at Cannes, Ann Nurock, to chat about the evolution of advertising he's witnessed...

By Ann Nurock 30 Jun 2015 11:27

Somewhere over the rainbow...
Somewhere over the rainbow...

The kaleidoscope of colour that greeted the US Supreme Court decision on marriage equality on Friday, was significant for many reasons, not least, as a case study for brands following key news events...

By Louise Marsland 29 Jun 2015 14:05

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

[TrendTalk] Cannes, sex and Donald Trump
[TrendTalk] Cannes, sex and Donald Trump

What did we laugh at before internet cats and other memes? For a fun month-end, school holidays Friday, here's what went viral this week: no cats, but there is sex and Donald Trump, although not in the same room...

By Louise Marsland 26 Jun 2015 11:34

Nick Emery, CEO of Mindshare Worldwide on the global media landscape
Nick Emery, CEO of Mindshare Worldwide on the global media landscape

Nick Emery, Global CEO of Mindshare Worldwide and this year's Cannes Media Jury touches on innovation in the media industry and what stood out for him on judging the media entries...

By Ann Nurock 26 Jun 2015 07:00

Justin Wright talks on the direct judging process at Cannes Lions
Justin Wright talks on the direct judging process at Cannes Lions

Justin Wright, Group Creative Director from TBWA\Hunt\Lascaris, was part of the Direct judging panel this year at Cannes Lions, and explains the process and criteria used to choose the top entries...

By Ann Nurock 24 Jun 2015 14:00

[NewsMaker] Talib Sadik
[NewsMaker] Talib Sadik

Talib Sadik was recently appointed MD of Mediamark, the specialist media solutions company owned by both Kagiso Media and Lagardere Active Radio International...

By Louise Marsland 24 Jun 2015 10:10

Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015 08:53

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

One easy tip for producing non-crap digital copy
One easy tip for producing non-crap digital copy

A lot of the digital copy out there is badly written. Okay - a lot of it is crap. So it should come as no surprise to anyone that well-planned, well-structured, reader-friendly and carefully proofed text pretty much guarantees higher conversion...

By Tiffany Markman 22 Jun 2015 06:41

Unlocking customer equity with valuable content
Unlocking customer equity with valuable content

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often irrelevant messages will create the promise of healthy sales...

By Scott Cundill 15 Jun 2015 13:53

Digital Out of Home: Key medium influencing the media landscape
Digital Out of Home: Key medium influencing the media landscape

In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, who believes that DOOH is going to revolutionise the OOH media landscape...

By Danette Breitenbach 11 Jun 2015 11:18

Everyone's reading... their phone
Everyone's reading... their phone

When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media...

By Marion Scher 10 Jun 2015 14:05

We are entering the next phase with Pinterest and Instagram
We are entering the next phase with Pinterest and Instagram

Exciting news in the social media world with two big announcements, one from Pinterest and one from Instagram...

By Warren Harding 9 Jun 2015 12:23

Bringing the virtual world to marketing
Bringing the virtual world to marketing

Virtual reality is a phrase synonymous with science-fiction movies and futuristic plots. But that future is now, with the advent of products like Oculus Rift, Samsung Gear, Google Cardboard and more...

By Beverley Klein 9 Jun 2015 06:35

Media 10 up their game in southern Africa
Media 10 up their game in southern Africa

Grand Designs Live has a reputation as a show that innovates and gets better year on year. In the United Kingdom, where the show originated, it has won numerous awards...

By Danette Breitenbach 5 Jun 2015 08:23

Conscious social media users
Conscious social media users

We are acclaimed to be grooming a generation of tech-savvy young people who understand the cyberspace, but how come they do not realise that what they share online could potentially damage their reputation or brand?...

By Rebone Masemola 2 Jun 2015 07:13

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