Media contributor articles



Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015 06:43

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

Marie Yossava
Too much information - how does a business reach its defined audience(s)?

In the knowledge economy, information is our most valuable commodity but the constant overload is resulting in negative implications...

By Marie Yossava, Issued by Grapevine Communications 20 Jan 2015 10:12

Anton Harber
Editors must edit without fear of being attacked

I once asked a South African editor why he ran a cartoon that he agreed was offensive. He said he had felt obliged, as he did not want to censor a well-known and much-respected cartoonist...

By Anton Harber 16 Jan 2015 05:59

Peter Mann
Networks' coverage of Paris terror attacks was a hopeless failure

Am I the only one who thinks that global media coverage of the Paris outrage sucked? (video)...

By Peter Mann 13 Jan 2015 13:15

Anton Harber
Confronting racism on the internet: A response to Nzimande

Minister of Higher Education and Communist Party chief Blade Nzimande is right to be concerned about hate speech and racism on the internet - but what is to be done about it?

By Anton Harber 8 Jan 2015 14:10

Which businesses are under threat in 2015?
Which businesses are under threat in 2015?

While everyone enjoys progress, it doesn't necessarily mean we'll be benefitting - discover the true impact of digital media...

By Tauriq Moosa 6 Jan 2015 05:03

Marion Scher
The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

Looking back on 2014
Looking back on 2014

Following the passing of Nelson Mandela, the local news cycle started the year on a sombre note. Despite this, there have been many fascinating trends and issues taking place that have shaped the South African media landscape...

By Jaco Pienaar 17 Dec 2014 14:00

Rolf Akermann
Our industry needs a "Hellopeter"

Do you remember the days when there were plenty of functions where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner"?...

By Rolf Akermann 25 Nov 2014 10:27

Anton Harber
MPs more free in the street than in Parliament

I can stand in the street and call someone a thief. I can even call the president a thief. But I can't do it in Parliament. Something is topsy-turvy here...

By Anton Harber 21 Nov 2014 09:39

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

By Jeff Osborne 20 Nov 2014 06:45

CEOs and management should be in tune with social media
CEOs and management should be in tune with social media

Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error...

By Val Bourdos Nichas 18 Nov 2014 14:42

Anton Harber
Space for independent, critical media is under siege

Senior journalist Tony Weaver faced a company disciplinary hearing because he questioned why the Cape Times cut an advertiser's logo out of a photograph of a shooting in a supermarket...

By Anton Harber 7 Nov 2014 06:04

Content: Skate or fall - it's that simple
Content: Skate or fall - it's that simple

I once heard someone say that his passion for skateboarding stems from being able to teach kids how to fall - or 'bail', in skateboarders' lingo. This piqued my interest...

By Catherine Milward-Bridges 6 Nov 2014 10:01

Hear the human story
Hear the human story

This week Al Jazeera English launched its global marketing and communications campaign. The campaign, Hear the Human Story, was launched first Johannesburg, and then in London, to be followed by Sydney, Australia. (video)

By Danette Breitenbach 5 Nov 2014 06:46

Psychology of media: effects on emotions
Psychology of media: effects on emotions

The human brain has the ability to choose what to take in and what not to, but it can occur that it takes in whatever is in front of it without taking any notice of doing so...

By Aviwe Nomnganga 29 Oct 2014 07:35

SA's top food and health writers announced at Galliova Awards
SA's top food and health writers announced at Galliova Awards

"The use of modern media and photography to illustrate the process and philosophy is the future." - Luke Dale-Roberts

By Jessica Taylor 27 Oct 2014 14:33

Anton Harber
Ebola stories divide people into 'others' and US

There was some thoughtful and well-crafted reporting of the outbreak in West Africa and its encroachment into the US, which was mindful of the risks of careless journalism...

By Anton Harber 24 Oct 2014 09:06

Grand Prix at the end of rainbow for The MediaShop
Grand Prix at the end of rainbow for The MediaShop

The MediaShop has been awarded the Advertising Media Association of South Africa (AMASA) Roger Garlick Grand Prix Award for the Coke Rainbow campaign...

By Danette Breitenbach 17 Oct 2014 10:41

[Antifragility] Just another manic New Media Monday
[Antifragility] Just another manic New Media Monday

The second instalment of New Media Mondays on (ahem) Monday, 13 October at Priest Post Production in Woodstock, was centred on antifragility, a newish concept coined by Nassim Taleb...

By Jessica Taylor 15 Oct 2014 14:30

Anton Harber
Nakasa does not deserve to be shoved into any box

Nat Nakasa would have been bemused. He would be pleased to be brought back to home soil at last, almost 50 years after he died in New York.

By Anton Harber 10 Oct 2014 07:44

Juanita Vorster
Why one press release won't make you famous

Fame and fortune have been used in the same sentence for centuries. And when it comes right down to the bone, the publicity generation component of PR is all about creating fortune through fame...

By Juanita Vorster 8 Oct 2014 14:33

Marion Scher
Adopt a journalist day/week/month/year...

Various professions are also honoured with special days - secretaries, teachers and of course mothers. Well-deserved I must add. BUT there is no National Journalist Day...

By Marion Scher 1 Oct 2014 07:38

Fear of our dark depths keeps Farlam in shadows
Fear of our dark depths keeps Farlam in shadows

News editing is the art of deciding what is important and what is less important. Faced with a barrage of potential stories, events, people and issues to cover and huge competition for audience attention...

By Anton Harber 26 Sep 2014 07:19

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

By Matthew Arnold 25 Sep 2014 08:04

Craig Utermark
Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get the most value for their marketing buck - provided their agencies take a client-centred approach...

By Craig Utermark 23 Sep 2014 15:00

Marion Scher
What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question...

By Marion Scher 17 Sep 2014 06:32

Thamsanqa Malinga
C'mon now, what breaking news is this?

The "Breaking News" puller seems to be the one thing most online and social media reporters have taken to in the scrimmage for the highly sought after reader...

By Thamsanqa Malinga 16 Sep 2014 09:45

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