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Tips for effective newsjacking in social media marketing
Tips for effective newsjacking in social media marketing

With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life...

By AIMEÉ SERRÃO 8 Feb 2016 08:44

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Real value in media

In 2016, value is more important than ever. Clients are feeling the pressure of economic conditions and need to show ROI on their business decisions...

By Quinton Jones 28 Jan 2016 06:00

[NewsMaker] Bongani Siqoko
[NewsMaker] Bongani Siqoko

Bongani Siqoko will take over as the new editor of the Sunday Times on Monday, 11 January 2016. Siqoko was appointed editor of East London's Daily Dispatch, Saturday Dispatch and DispatchLive in June 2013...

By Louise Marsland 7 Jan 2016 07:02

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Economical metamorphisms: 2020

All over the world, mega organisation, institutions and government agencies are immersed in tackling the economical chaos. Unsolved mysteries must now be unraveled...

By Naseem Javed 23 Dec 2015 08:59

Image via Pixabay
Top ten overlooked tips for international content writers

There's something romanticized about producing content that surpasses geographical divide. It is not limited to a particular audience, but highlights the power of words carved out to go further than physical limitations...

By Phindiwe Nkosi 22 Dec 2015 09:11

2015: The year the consumer found another way
2015: The year the consumer found another way

It seems for every two steps forward, the media landscape in South Africa has taken one step back in 2015. From an increase in the number of local paywalls and the elimination of many comment sections on news sites...

By Jaco Pienaar 9 Dec 2015 10:49

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A reimagined Africa

Over the past decade VIMN Africa has transformed how the world sees Africa from images of hunger, poverty and war to a continent of vibrant colours, music, culture and talent...

By Danette Breitenbach 4 Dec 2015 11:36

Crisis management in the digital world
Crisis management in the digital world

Whether you are reading about the Volkswagen emissions scandal, # [insertgrievancehere] mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital...

By Jaco Pienaar 27 Nov 2015 07:55

#prayforparis - how to turn the media tide
#prayforparis - how to turn the media tide

#prayforparis started with the best of intentions, but now focus has shifted to media's lack of coverage on other key issues and areas. So how do we turn the media tide? What can you as a person do?...

By Chemory Gunko 19 Nov 2015 09:50

Don't post memes in the midst of a media storm
Don't post memes in the midst of a media storm

To brands who see fit to post memes on their social media pages when their customers' confidence is crumbling around them - stop that...

By Russell Jarvis 13 Nov 2015 08:51

[NewsMaker] Riaan Wolmarans
[NewsMaker] Riaan Wolmarans

Riaan Wolmarans has returned to the Times Media stable after a couple of years exploring the world of advertising, as TML's Head of Audience Development...

By Louise Marsland 5 Nov 2015 10:28

To hell with complacency!
To hell with complacency!

I am sick of it. Absolutely and utterly done. If one of my compatriots in the media gets charged just one more time with covering only the bad news and doing diddly squat for nation-building, I think I might blow a gasket...

By Janine Lazarus 3 Nov 2015 14:34

Mmusi - Where are you? The country wants to hear from you!
Mmusi - Where are you? The country wants to hear from you!

One of the big stories that emerged over the weekend was the announcement on Friday evening that disgraced former DA shadow minister of police, Diane Kohler Barnard had been fired from the party...

By Marion Scher 3 Nov 2015 09:41

[NewsMaker] Dominic Malan
[NewsMaker] Dominic Malan

Dominic Malan was appointed Group Managing Director for Carat sub-Saharan Africa from 1 September. Malan joined the group a year ago as Strategy and Client director for the Dentsu Aegis Network...

By Louise Marsland 21 Oct 2015 11:53

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Business as usual... for now

While the recent All Media and Products Survey for June 15 (2015BA) released by SAARF in October shows an overall picture of relative stability...

By Danette Breitenbach 21 Oct 2015 10:25

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[TrendTalk] The emojis of language

We are becoming a more visual society and our 'language' is evolving to include visual representations like emoticons to show our feelings. But do emojis belong in official communications and in media?...

By Louise Marsland 16 Oct 2015 12:07

How to manage a team of content writers
How to manage a team of content writers

The ability to manage a team of writers effectively is very important for any successful content marketing strategy. Basically, the goal of a good strategy should be to come up with engaging content...

By Charles Mburugu 13 Oct 2015 14:29

© Arekmalang – 123RF.com
Reading/watching times

Researchers have been on a quest to quantify the amount of time people spend reading publications for centuries. Reading time is, in fact, the holy grail of the research world...

By Chris Brewer 12 Oct 2015 12:00

Image via Pixabay
African growth opportunity is a tweet away

The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching...

By Sean Riley 8 Oct 2015 10:45

'You had me at hello' - Five ways to capture your business audience's attention
'You had me at hello' - Five ways to capture your business audience's attention

First sentences must seduce. The opening line of your copy is like a corporate pick-up line - it must draw your audience in and it must draw them in immediately...

By Anthony Ehlers 8 Oct 2015 09:32

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Be careful what you wish for

I was with a colleague who's in the communications industry and she mentioned a problem that often occurs in the field of public relations...

By Marion Scher 7 Oct 2015 13:02

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People buy newspapers and magazines for news stories, not advertising

Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources...

By Nicolas Pompigne-Mognard 30 Sep 2015 11:49

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2019: A tipping point for media

While South Africa's total entertainment and media advertising revenue is expected to grow to R51.1 billion in 2019, from R39.7 billion in 2014 - an increase of 5.6%, the advertising share of this mix will drop to 30% from 35% (2014) over the next four years...

By Danette Breitenbach 23 Sep 2015 14:00

[TrendTalk] Print needs to be 'sold' differently
[TrendTalk] Print needs to be 'sold' differently

If brands prize reaching consumers across all touch points wherever they are, why do media still have to justify using print to do the same?...

By Louise Marsland 11 Sep 2015 09:00

Why you didn't even get an interview
Why you didn't even get an interview

Just recently I was involved in helping a client recruit a media liaison person for their organisation, an NGO involved in mental health. We gave very clear specifications in the advertisement and received literally hundreds of replies. Where to start...

By Marion Scher 3 Sep 2015 12:07

[TrendTalk] Death. Streamed live
[TrendTalk] Death. Streamed live

In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...

By Louise Marsland 28 Aug 2015 11:52

Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

Journalists and the Protection of Personal Information Act (POPI)
Journalists and the Protection of Personal Information Act (POPI)

How will journalistic activities be regulated by the Protection of Personal Information Act (POPI) when it comes into force?...

By Danie Strachan 27 Aug 2015 09:08

New approaches to media planning required to keep pace with a multitasking customer
New approaches to media planning required to keep pace with a multitasking customer

It's near-impossible to capture the undivided attention of today's consumers, who routinely multitask across a number of devices, media and channels during the course of a given day...

By Richard Taylor 20 Aug 2015 13:44

[Loeries 2015] Cell C on breakthrough creative work
[Loeries 2015] Cell C on breakthrough creative work

There was a lot of controversy around Cell C's latest advertising campaign, Dog, and during Loeries Creative Week Durban, Ann Nurock spoke to Cell C's Executive Head: Marketing, Doug Mattheus...

By Ann Nurock 20 Aug 2015 10:53

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