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What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Actually, Hlaudi is the right man for the job...

Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.

By Chris Moerdyk 24 Jul 2014 05:31

There will be no (South) African Spring

Clem Sunter points out a number of red flags that will lead us to a ruinous state. The flags include nationalisation, gagging the media and land grabs.

By Sid Peimer 17 Jul 2014 14:20

The value of broadcast monitoring

The instant nature of communication has seen the media cycle being driven by social networking with broadcast, online, and print building from there...

By Jaco Pienaar 10 Jul 2014 13:55

How to write an advertorial (feat. Anna Wintour and David Ogilvy)

David Ogilvy storms into (Vogue editor) Anna Wintour's office and screams, "Anna I've got it! Let's combine an ad and an article. We'll call it The Advertorial!"

By Hansie Smit 9 Jul 2014 14:45

Will a nicer word disguise that you are a freelancer?

The suitability of the word freelancer remains under scrutiny. It seems the 'free' part is an offensive little blighter that suggests freelancers offer a cheap commodity or work for free...

By Thalia Anderson 4 Jul 2014 14:43

Survé: SA's Murdoch?

I have been wondering whether it is fair and useful to think of Iqbal Survé, the new owner of the Independent newspaper group, as SA's Rupert Murdoch.

By Anton Harber 4 Jul 2014 05:52

WIN - leading the drive to greater gender balance

Many women enter the media and media-related industries, but there are still very few at the upper and board levels in the sector. This is set to change with the launch of WIN South Africa.

By Danette Breitenbach 1 Jul 2014 07:34

The next decade of disruption

As a teenager in the 1980s, I had high expectations of the future, like, in the Year 2000...

By Louise Marsland 27 Jun 2014 05:47

Media need to invest in compelling content

So, how are our newsrooms are doing in the digital world when compared with those overseas?

By Anton Harber 27 Jun 2014 05:17

How to handle negative feedback on social media

Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result...

By Joseph Neusu 26 Jun 2014 14:00

Media, marketers, advertisers living on a different planet

It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.

By Chris Moerdyk 26 Jun 2014 12:09

Quality journalism - alive, dead, or dying?

I was once asked by a media organisation to run six-month journalism courses, after which I was informed the 'graduates' would be able to call themselves journalists...

By Marion Scher 26 Jun 2014 06:36

The digital halo effect

Why a good digital media strategist needs to know about more than just media.

By Matthew Arnold 24 Jun 2014 14:00

Best Survéd chilled

'My advice to Iqbal Survé: Chill. Just chill.' - Gill Moodie, Grubstreet, 27//2013

By Ed Herbst 24 Jun 2014 11:57

Mobile ERP app development mistakes that will ruin your enterprise app

Implementing an ERP (Enterprise Resource Planning) system is one of the most costly, time taking and tedious tasks for an IT department.

By Nilesh Talaviya 20 Jun 2014 14:45

Dear Journo...

This letter has been a long time coming...

By Lucinda Boddy 19 Jun 2014 06:54

Am I being ripped off? Freelancing for a profit

For me one of the hardest parts of any freelance business dealing is coming up with a price for my work...

By Marion Scher 19 Jun 2014 06:34

Life after AMPS...

Although not perfect, I have found AMPS (the product survey side) an essential tool when developing strategies for brands over the years.

By Rolf Akermann 13 Jun 2014 11:44

Beware the #bashtag

There's a nasty meme that's increasing as more and more brands and PROs use social media for promotional purposes and give disgruntled consumers the opportunity to lash out, using a '#bashtag'.

By Louise Marsland 13 Jun 2014 08:34

Awards put spotlight on values in the media

Journalism awards provide one of the few occasions when underpaid and undervalued journalists can get positive recognition...

By Anton Harber 5 Jun 2014 07:31

Big ideas, big data, big love

It dawned on me two years ago that no digital idea can be truly great without participation. It also dawned on me that there is no real participation without the Big Idea.

By Shaune Jordaan 5 Jun 2014 06:05

Moving from hearing to listening

Social networking has changed the way consumers engage with brands. The likes of Facebook and Twitter mean people can more easily question things like quality, service levels, and product reliability. This forces brands to respond or risk facing reputational damage.

By Jaco Pienaar 30 May 2014 15:05

How social media is evolving throughout the world

It's hard to imagine a world without social media. Even in the most obscure places on Earth, inhabitants will often have a Facebook account.

By James Timpson 29 May 2014 08:36

Leading social media strategy from the top with a listening command centre

One of the themes that keeps recurring in our social media projects for our clients is that social media is no longer simply about public relations, customer engagement and marketing.

By Gordon Geldenhuys 28 May 2014 13:48

South Africa needs a new type of media company

I love media. It's a dynamic industry that always keeps you on your toes.

By Michal Wronski 27 May 2014 09:26

Why retrenched journalists are jumping ship to website copywriting services

The brand publishing industry is growing at a breakneck pace, and many retrenched journalists are turning their hand to website copywriting services as a result

By Graeme Wilson 23 May 2014 14:04

Fact checking may check debate

I recently stumbled across what turned out to be one of the funniest books I have read about journalism...

By Anton Harber 23 May 2014 06:15

How to write a riveting brochure

Don't let the fancy French name fool you, brochures are down-to-earth vehicles for informative promotion. Having said that, a little flair can go a long way.

By Hansie Smit 22 May 2014 14:07

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