NEWSWATCH: Independent group chair Iqbal Survé has denied that former Cape Times editor Alide Dasnois was removed because of an editorial stance and implied...
By Rod Baker 10 Dec 2013 09:47
The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.
By Steve Ferguson 9 Dec 2013 08:42
NEWSWATCH: Cape Times' editor Alide Dasnois has been fired, reports Mail & Guardian. Dasnois' removal appears to coincide with the publication of an article on Public Protector Thuli Madonsela's finding on fisheries minister Tina Joemat-Pettersson, reports IOL.
By Rod Baker 9 Dec 2013 08:00
The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.
By Laura Chiweshe 5 Dec 2013 11:31
Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
By Richard Mullins 5 Dec 2013 10:42
NEWSWATCH: The ANC insists Thuli Madonsela leaked the provisional Nkandla report to the media, reports Mail & Guardian. She insists she didn't.
By Rod Baker 5 Dec 2013 09:08
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
Most companies are creating original content to keep consumers engaged these days, whether it's a blog post, a social media update, an ebook, a presentation or a full-blown event.
By Athar Naser 4 Dec 2013 11:52
The unbearable lightness of Yunus Carrim as he seeks to limit the damage from the Special Investigative Unit report on endemic SABC corruption.
By Ed Herbst 4 Dec 2013 08:09
With the advent of the Protection of Personal Information Bill (POPI) that has been passed into law, it is essential for marketers and entrepreneurs alike to understand the impact that this Act will have on the way in which we conduct business.
By Nick Durrant 3 Dec 2013 07:00
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
NEWSWATCH: e.tv has denied a claim that it would air a show on the housewives of Nkandla, reports IOL.
By Rod Baker 28 Nov 2013 07:48
NEWSWATCH: Police apparently fear that reporters with machine guns hidden in their cameras could pose a risk to Czech fugitive Radovan Krejcir, reports Times Live, and Communications Minister Yunus Carrim says he has received the PP's report on the SABC, reports IOL.
By Rod Baker 26 Nov 2013 09:19
NEWSWATCH: And the SABC is back in the news... This time thanks to a 'damning' provisional report by Public Protector Thuli Madonsela on the abuse of power and maladministration by senior executives and former board members of the SABC, reports City Press. And Sanef has a word of advice for journalists who go into politics.
By Rod Baker 25 Nov 2013 07:43
Facebook is becoming an increasingly important part of the marketing mix for South African brands, with many organisations investing heavily in creating content to share on Facebook and dedicating resources to engage with their audiences.
By Gordon Geldenhuys 22 Nov 2013 07:18
"You can imagine the world media - the frenzy that will be created when Julius Malema stands up to give his answer to the State of the Nation Address" - Frans Cronje of the Institute of Race Relations in a Biznews interview
By Ed Herbst 22 Nov 2013 06:47
In business we spend much of our time reading or writing. But no matter how experienced we are, few of us can write even half a page without agonising over how best to put our points across.
By James Hurford 21 Nov 2013 08:42
In a world where consumer behaviour is changing and evolving at a rapid rate, brands need to constantly adapt and refine the ways they communicate with their target audiences.
By Chanel Mackay 21 Nov 2013 07:30
NEWSWATCH: Safa has rejected anything to do with a sponsorship of Bafana Bafana by an adult dating site, reports goal.com. It's claimed bad financial management sank Goldfields newspaper Gold-Net, reports IOL, and TechCentral reports the Internet Service Providers' Association reckons Telkom's transit fee is 'legally illogical'.
By Rod Baker 20 Nov 2013 09:21
On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)
By Warren Harding 18 Nov 2013 12:26
Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.
By Danette Breitenbach 18 Nov 2013 12:05
NEWSWATCH: First they couldn't, now they can - the media that is... can cover Julius Malema's trial on multiple charges, reports news24. BDLive reports the owner of Goldfields newspaper is to testify against Media24, and Google and Microsoft have agreed to measures to block images of child abuse, reports the BBC.
By Rod Baker 18 Nov 2013 11:39
The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.
By Terry Levin 15 Nov 2013 10:09
South Africa is fortunate to have courageous women journalists. From Helen Zille, who revealed the truth behind Steve Biko's death, to present-day Carmel Rickard, Mandy Wiener, Phylicia Oppelt, Ferial Haffajee, Angela Quintal and Alide Dasnois...
By Ed Herbst 15 Nov 2013 07:52
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
By Anton Harber 15 Nov 2013 06:33
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
The Bookmarks workshop in Johannesburg on 12 November, hosted a discussion by some of the judges of the awards, which take place in Cape Town on 14 November.
By Danette Breitenbach 13 Nov 2013 11:33
As I write this, I've just come back from a networking breakfast of communications people. There were several common issues that came up, but none more urgent than the lack of young talent.
By Marion Scher 13 Nov 2013 09:29
Brands live in a complex world, making simplicity in marketing even more important.
By Ivan Moroke 12 Nov 2013 14:00
As a consequence of the accuracy of my predictions for the past year, I have once again been instructed to do likewise for the year 2014. And at the same time, formally launch the 2013/14 media industry silly season.
By Chris Moerdyk 12 Nov 2013 12:41
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