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#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share...

By Louise Marsland 11 hours ago

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...

By Bonnie Ramaila 18 hours ago

123RF
A world of differences

The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities...

By Danette Breitenbach 19 hours ago

The MediaShop receiving their MOST Media Agency of the Year Award.
It's the MOST wonderful time of the year

The MediaShop Johannesburg and DStv took top honours at last night's MOST Awards, with The MediaShop taking home the MOST Full Service Media agency 2106, a category that the Media Shop has won in five previous years...

By Danette Breitenbach 14 Sep 2016

SA's anti-piracy startup Custos raises $420k from TIA
SA's anti-piracy startup Custos raises $420k from TIA

Stellenbosch-based bitcoin bounty startup Custos Media Technologies has raised another round of funding, this time from South Africa's Technology Innovation Agency...

By Tom Jackson 30 Aug 2016

123RF
The value of data for media analysis

Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it is especially in media analysis where it has enabled brands, agencies, and journalists to become more effective...

By Jaco Pienaar 29 Aug 2016

#WomensMonth: There is no glass ceiling if you keep building
#WomensMonth: There is no glass ceiling if you keep building

Taryn Copeman is the director of strategy at Mark1, a digital media company. Coming from a creative and publishing background, Copeman brings 12 years of experience into her role...

By Beverley Klein 23 Aug 2016

Siphe Macanda
Seekers of truth

Despite the internal and externals that journalists face every day, the industry is strong, delivering excellent work in newspapers. This excellence was on display last night...

By Danette Breitenbach 16 Aug 2016

#WomensMonth: Live in the moment
#WomensMonth: Live in the moment

Bianca Quinn-Diavastos is the sales and marketing director at 25AM, an independent online media agency. Quinn Diavastos gained experience in marketing and digital strategy before moving to 25AM...

By Beverley Klein 15 Aug 2016

#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion
#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion

Sarah Holtshousen was recently appointed as the sales account manager at MaxAxion. With digital marketing experience mainly in the mobile sphere, her focus will now be on programmatic media...

By Beverley Klein 15 Aug 2016

What matters is journalism, wild ideas and crazy people
What matters is journalism, wild ideas and crazy people

Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation...

By Danette Breitenbach 25 Jul 2016

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

By Beverley Klein 25 Jul 2016

A pinch, a punch or business as usual?
A pinch, a punch or business as usual?

Are freelance creatives feeling or starting to feel the pinch of recession? If you are, is there anything you can do about it? I investigated...

By Tiffany Markman 20 Jul 2016

[Newsmaker] Lerato Tshabalala - editor of The Afropolitan
[Newsmaker] Lerato Tshabalala - editor of The Afropolitan

Lerato Tshabalala has been appointed as the new editor for The Afropolitan magazine. She's set to bring a fresh new editorial outlook to the publication, which readers have been enjoying for the past 10 years.

By Beverley Klein 18 Jul 2016

Discount-based media buying #mustfall
Discount-based media buying #mustfall

Media buying (online in particular) is evolving. Believe it or not, your target audience is smart. It's no longer about placing an advert during the 8pm news or a banner ad on a news website...

By Jacques du Bruyn 12 Jul 2016

Janine Lazarus
Adapt or Die (with my apologies to Pieter-Dirk Uys)

It's no easy task to put the crazy trajectory of over three decades in journalism down on paper - let alone to make sense of it all. Save to say that apart from a few well-meaning 'tweaks' here and there, I would have had it no other way...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 12 Jul 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...

By Louise Marsland 9 Jun 2016

#Trending: Are we living in an alien's computer game?
#Trending: Are we living in an alien's computer game?

Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated...

By Louise Marsland 6 Jun 2016

Virgin Active's 'Get off your ass' ads not offensive - ASA
Virgin Active's 'Get off your ass' ads not offensive - ASA

The Advertising Standards Authority (ASA) has ruled that the use of 'ass' in Virgin Active's television commercials is not offensive and the group may continue to use the word in its advertising...

By Gaelyn Scott 18 May 2016

#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media
#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media

AdJoin Media has appointed Amanda Louw as head of publisher relations. Louw was formerly at AdClick Africa working with agencies, publishers, ad networks and ad-serving technologies...

By Beverley Klein 16 May 2016

The power of video content explained by YouTube creator Grant Hinds
The power of video content explained by YouTube creator Grant Hinds

YouTube creator Grant Hinds shares valuable insight into online video creation and how well-suited collaborations can produce better return on investment for brands...

By Angie White 10 May 2016

Don't be a Christmas tree!
Don't be a Christmas tree!

Dear PUNKtuator. I love punctuation. I want to tattoo a few marks on my skin - that's real love, usually reserved for the sweethearts and mums of sailors and bikers. And I think there are a lot of very good reasons for you to love it and embrace it in all your copy as well...

By Sarah Heuer 28 Apr 2016

#Trending: Best. Meme. Ever. #10ParliamentMinutes
#Trending: Best. Meme. Ever. #10ParliamentMinutes

It's been a week when global and local news and politics intersected to keep South Africans glued to their televisions and trigger fingers on their social media buttons...

By Louise Marsland 8 Apr 2016

The five things nobody wants you to know about programmatic
The five things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet...

By Dee Stephens 24 Mar 2016

[NewsMaker] Andrew Trench - Digital editor at TMG
[NewsMaker] Andrew Trench - Digital editor at TMG

Times Media Group recently appointed experienced editor and journalist Andrew Trench as its new digital editor, starting this week 1 March 2016...

By Louise Marsland 3 Mar 2016

Marco Golz
Confessions of a content manager: Schrödinger's Cat and content strategy boxes

What follows is what I've learned about content strategies (largely through trial and error) and, somehow, I've managed to tie it all to cats in general and Schrödinger's Cat in particular...

By Marco Golz, Issued by National Positions South Africa 29 Feb 2016

Media strategist vs. Medium specialist
Media strategist vs. Medium specialist

Over the past couple of years, well since I've been aware of the goings on of this here industry, I've noticed this growing trend of separating the advertising media world based on the so-called "traditional" and "new media"...

By Sanele Mgaga 23 Feb 2016

Unpacking the begged question
Unpacking the begged question

Dictating style is dangerously controversial. I'm not sure I can address the issue without alienating you, dear reader... but it's something I'm passionate about - so I'd like to try...

By Sarah Heuer 19 Feb 2016

Tips for effective newsjacking in social media marketing
Tips for effective newsjacking in social media marketing

With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life...

By AIMEÉ SERRÃO 8 Feb 2016

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