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Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office...

By Jessica Tennant 12 Jun 2017

Fake news in a time of half-truths
Fake news in a time of half-truths

Fake news and yellow journalism has undoubtedly become the new norm. From false reports and fake missing friends, to photo-shopped images, government scandals and sensationalism, this scourge has organisations and news outlets fighting for their credibility...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 7 Jun 2017

(c) Ion Chiosea -
Digital monopolies and the global economies that are benefitting

The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign capital" and "local first" which are all "symptoms" of a consumer market kicking back against what appears to be the product of a global economy...

By Chris Botha 7 Jun 2017

Screengrabs from the ad.
#OrchidsandOnions: Nice catch, Nissan... but “Onion Capture” for Gupta rag

Kagiso Rabada may be the Destroyer-in-Chief for the Proteas cricket team (and the number one ranked one-day bowler) but he still has an innocence and naivety about him, which is appealing...

By Brendan Seery 6 Jun 2017

The content engine blueprint
The content engine blueprint

A personalised experience has the right mix of context and content...

By Cleve Gibbon 5 Jun 2017

#Newsmaker: Darren ‘Whackhead' Simpson to host KFM Breakfast
#Newsmaker: Darren ‘Whackhead' Simpson to host KFM Breakfast

Having achieved national fame through his notorious ‘Whackhead' pranks, Darren Simpson will soon host the KFM breakfast show between 6am and 9am, bringing his brand of fun, funny, relatable radio to Western Cape listeners - and yes, there will be a daily prank...

By Jessica Tennant 5 Jun 2017

Lightwise © –
Are you a believer?

A lust for clicks, and follows, shares and likes - and even votes in politics - has sullied our judgement and contorted our perspectives. It is concerning is that the popularity of “alternative facts” born out of this, is gaining momentum.

By Kate Niemöller 5 Jun 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 May 2017

(c) Maksim Kostenko -
Adobe, Shutterstock just killed graphic design

Whether you like it or not, the end is nigh for graphic designers...

By Nicholas Kühne 24 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others...

By Chris Brewer 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 19 May 2017

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

(c) 123branex -
Making sense of traditional, new TV content platforms

There are so many different options for viewing TV content and when combined with the latest technology makes for a very confusing space...

By Alan Smith 12 May 2017

Federico Rostagno © –
ABC Q1 2017: A mixed bag

The first quarter 2017 Audit Bureau of Circulations of South Africa's ABC figures released this morning show the trend of the decline in newspaper and magazine sales continues...

By Danette Breitenbach 10 May 2017

(c) Yulia Grogoryeva -
A glimpse into the online newsroom

On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard...

By Jessica Tennant 8 May 2017

Rene van den Berg © –
In 10 years, magazine sales have halved

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe...

By Chris Brewer 24 Apr 2017

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 24 Apr 2017

Fei Wong © –
Real-time advertising can catapult newspapers to greater revenues

Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too...

By Vaughan Patterson 18 Apr 2017

Media: Dark art or science?
Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this...

By Quinton Jones 17 Apr 2017

Aileen Lamb
#Newsmaker: Aileen Lamb, New Media's new MD

Aileen Lamb succeeds Bridget McCarney as MD of New Media, of which McCarney is now the CEO, both effective 2 April...

By Jessica Tennant 3 Apr 2017

#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News...

By Sindy Peters 29 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Lorinda Voges on what it takes to be a powerhouse businesswoman in SA
Lorinda Voges on what it takes to be a powerhouse businesswoman in SA

In light of International Women's Day, Kim Lawrence chats to 4Elements Media CCO Lorinda Voges about the full service media agency and what it takes to be a powerhouse businesswoman in South Africa...

By Kim Lawrence 8 Mar 2017

Icetray © –
Power tends to corrupt and absolute power corrupts absolutely

This was the phrase used by Lord Acton in 1887 (John Emerich Edward Dalberg, first Baron Acton – which explains why most people refer to him simply as “Lord Acton”)...

By Chris Brewer 6 Mar 2017

Custom media the way of the future
Custom media the way of the future

Content that is of value and authentic will continue to grow as readers demand it, and it is custom media that is delivering this...

By Danette Breitenbach 23 Feb 2017

Yegor Larin © –
ABC: Members up but print down

The ABC 4th Quarter 2016 results, released via webinar for the first time, show that the total number of products and titles reported on for the ABC 4th quarter 2016 has increased to 982 from 854 in 2015...

By Danette Breitenbach 9 Feb 2017

(c) rawpixel -
Marketers will be required to implement stringent measures to effectively manage media costs

A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open in the United States by the American Association of Advertisers (ANA) is also taking place on our shores on a seemingly widespread scale...

By Johanna McDowell 8 Feb 2017

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Facebook's fake news tools coming to France ahead of elections

According to a report, Facebook will implement fake news checking systems in France ahead of the country's elections...

By Andy Walker 6 Feb 2017

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