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Choosing the right content marketing channels (Part 2)
Choosing the right content marketing channels (Part 2)

It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing...

By Roxana Bouwer 27 May 2015 06:47

The B2B buying power shift
The B2B buying power shift

Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

By Sibongile Lehloo 26 May 2015 13:25

[NewsMaker] Shauna Carter
[NewsMaker] Shauna Carter

Shauna Carter has just taken up the position of National Sales Director for MaxAxion. Carter is the former regional head of sales at Mxit. She joined Mxit in 2008 as account manager...

By Louise Marsland 20 May 2015 07:41

Mobile technology: Bridging the African digital divide
Mobile technology: Bridging the African digital divide

Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology...

By Sara El-Khalili 18 May 2015 11:26

© Vadym Zaitsev – 123RF.com
© Vadym Zaitsev – [[www.123rf.com 123RF.com]]
The predictability of government communicators

Let's face it: Ranting and raving, however injured one might feel, tends to switch people off. All the more so if you hold a position in government...

By Janine Lazarus 15 May 2015 13:07

Mmusi Maimane - Master of communication
Mmusi Maimane - Master of communication

When in early 2011 Mmusi Maimane emerged on the South African political landscape as the DA's mayoral candidate, most people's reaction was Mmu who?...

By Marion Scher 12 May 2015 13:44

Marion Scher
Read Me

When I became a journalist I thought I would be telling really important stories, making a difference in people's lives. Well, maybe that was a bit starry eyed but I like to think for a number of years I did that well...

By Marion Scher 7 May 2015 06:05

When content becomes the new billboard
When content becomes the new billboard

Content become a new billboard when audience and listeners trust and rely on a certain presenter or show to deliver on what matters to them...

By Talifhani Munzhedzi 6 May 2015 13:25

© Shao-Chun Wang – 123RF.com
© Shao-Chun Wang – [[www.123rf.com 123RF.com]]
Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

What does new age photography do for memory and history?
What does new age photography do for memory and history?

After sitting in on a session on Instagram and the art of photography I was left wondering about how the form has developed over the years, whether it's still an artistic form of social expression...

By Rebone Masemola 24 Apr 2015 13:25

[NewsMaker] Deshnee Subramany
[NewsMaker] Deshnee Subramany

With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW...

By Louise Marsland 22 Apr 2015 09:32

Ian Drummond
Why media partners are as important as ever in the era of content marketing

With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies...

By Ian Drummond 16 Apr 2015 14:25

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

Chris Moerdyk
SA media group buys Irish and Australian newspapers

Sekunjalo Media, owners of South Africa's Independent News and Media, has purchased a majority shareholding in its former holding company, Independent News and Media in Ireland...

By Chris Moerdyk 1 Apr 2015 07:36

Charlie Wannell
2014's mad media mix

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

By Charlie Wannell 27 Mar 2015 08:18

Effective targeting through programmatic ad buying
Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless...

By Yaron Assabi 16 Mar 2015 14:23

Chris Moerdyk
Why newspapers and magazines are giving print a bad name

Print is by no means dead. Far from it. The growing perception that it is dying falls squarely on those newspapers and magazines that seem to have some kind of death wish...

By Chris Moerdyk 13 Mar 2015 15:46

The impact of data
The impact of data

Mark Twain might have said that you get lies, damned lies, and statistics, but the new information age means more journalists are writing articles based on data than ever...

By Jaco Pienaar 9 Mar 2015 15:00

Daniel Schmidt
Rich media: The new digital currency

Digital media is changing the way businesses inform their audiences. Rich media, the 'new kid on the block' in display advertising, has a big role to play in this regard...

By Daniel Schmidt, Issued by Mark 1 9 Mar 2015 14:17

Drones, maps and social networks: how SA's media has used tech to report on the #CapeFire
Drones, maps and social networks: how SA's media has used tech to report on the #CapeFire

The fire sweeping across Cape Town's Southern peninsula dominated South African headlines. A number of factors saw the country's media houses bring together a number of technologies and tools in their reporting efforts...

By Stuart Thomas 9 Mar 2015 08:00

Chris Brewer
Making a tit of yourself in the media

There's been a lot of bleating recently about "freedom of the press". It picked up momentum at the State Of The Nation Address when the cell phone signals were jammed...

By Chris Brewer 2 Mar 2015 14:17

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

Ed Herbst
Brand and newspaper sales... When the customer isn't king

'People should buy the newspapers they trust and part of that derives from a feeling of some certainty that you will find in your newspaper a reflection of the world as you see it...' - Peter Bruce

By Ed Herbst 17 Feb 2015 08:13

Anton Harber
Investment in people keeps news groups afloat

At a Future of News seminar at the University of the Witwatersrand last week, Financial Times (FT) of London managing editor James Lamont told how they had turned that operation around...

By Anton Harber 13 Feb 2015 05:55

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Marion Scher
The state of news

It doesn't take a genius to work out that the way people take in news has totally changed over the last number of years...

By Marion Scher 11 Feb 2015 05:49

Craig Utermark
Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get value for their marketing buck - provided their agencies take a client-centred approach...

By Craig Utermark, Issued by Atmosphere Orange 5 Feb 2015 15:05

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