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#WPRD2025 | Ogilvy PR & Influence's MD, Samantha Presbury on PR in Africa

Robin Fredericks

Podcasts: From content trend to growth engine for brands

Sam Swaine

Judging #Cannes2025: Carl Willoughby - Messy creates the best work

Carl Willoughby

CTV: part of a holistic television strategy

Leslie Adams

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Source: © 123rf Sam Swaine, founder of Audibly, says podcasts have moved beyond a content trend to become a necessary growth engine for brands

Podcasts: From content trend to growth engine for brands

Sam Swaine 10 Jul 2025

Carl Willoughby with his fellow Cannes Lions Direct2025 jury members (Image supplied)

Judging #Cannes2025: Carl Willoughby - Messy creates the best work

Carl Willoughby 7 Jul 2025

CTV: part of a holistic television strategy

CTV: part of a holistic television strategy

Leslie Adams 2 Jul 2025

Source: © La Petite Marseillanais Fresh from her trip to the Cannes Lions, Ann Nurock explores the two trends of the enduring power of human creativity and the rise of the creator economy

#Cannes2025: Ann Nurock explores the power of human creativity and rise of the creator economy

Ann Nurock 1 Jul 2025

Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 25 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

VML and Nando's: Reflections on a decade long agency-client relationship

Jarred Cinman 18 Jun 2025

Steers used facial recognition software and created a selfie booth with a difference: “The Cheesier the Smile, the Cheesier the Reward” (Image supplied)

AI isn't the enemy, your lack of progress is, now say cheese

Mike Sharman 9 Jun 2025

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

Brendan Seery 9 Jun 2025

South African creativity and judging Cannes 2025

South African creativity and judging Cannes 2025

Pete Case, Ogilvy South Africa 5 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025

MacG hosts the number one podcast show in South Africa. Source: YouTube

#Exclusive: Tlhogi Ngwato | MultiChoice's MacG motive: Fear or integrity?

Tlhogi Ngwato 28 May 2025

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