Subscribe to industry newsletters

AfricaCom

SPONSOR:

Focus on Shopper Marketing

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promoted the airlines network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 2 hours ago

Keith Dilkes.
Four things this packaging company teaches us about Africa's consumer goods industry

The consumer-facing sector has been pivotal to Africa's growth story, with McKinsey & Company estimating it accounted for almost 50% of GDP expansion between 2010 and 2014. Here are some of the latest FMCG trends...

By Jaco Maritz 3 hours ago

#ShopperMarketing: Consumers consider brands for just 10 seconds in store
#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase...

By Gill Randall 4 hours ago

#ShopperMarketing: The current and future state of retail
#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...

By Dave Nemeth 4 hours ago

Understanding the brands of the future in Africa
Understanding the brands of the future in Africa

Identifying trends before they reach critical mass enables brands to tap into unlimited potential growth...

1 day ago

#ShopperMarketing: eCommerce not a quick-fix for retail
#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. Here are some key considerations to bear in mind when launching a digital shopping portal...

By Bradley Elliott 1 day ago

Gateway 'Out the Box' shopper promotion.
#ShopperMarketing: Case study - Gateway Theatre of Shopping

During 2016, the Gateway Theatre of Shopping in Durban made it their personal mission to grow the bottom line of at least 40 independent retailers over the course of 12 months...

1 day ago

Stefan Abro.
#ShopperMarketing: A winning omni-channel approach

Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision...

By Stefan Abro 1 day ago

Charlene Olivier.
#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

By Charlene Olivier 1 day ago

Africa Code Week 2017.
Africa Code Week launches in Tanzania

With half a million young Africans engaged over the past two years, 15 governments and over 100 partners on board already, Africa Code Week launched in Tanzania this past week...

1 day ago

The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017...

By Thomas Sepheka 20 Oct 2017

Learn how to develop animated TV series for global distribution
Learn how to develop animated TV series for global distribution

Triggerfish is hosting a free webinar to help animators and storytellers across Africa to develop TV series for worldwide distribution...

20 Oct 2017

#WorldFoodDay: Africa holds the key to feeding the world's population
#WorldFoodDay: Africa holds the key to feeding the world's population

Africa holds the key to feeding 9 billion people by 2050, Dr Akinwumi Adesina says during Norman Borlaug Lecture...

20 Oct 2017

Harnessing design thinking to drive entrepreneurial impact, innovation
Harnessing design thinking to drive entrepreneurial impact, innovation

The lifespans of companies are fast becoming shorter. Uncertainty reigns. The only way to change and to shift into new spaces, is to develop strong cultures of innovation...

By Gilbert Saggia 19 Oct 2017

Africa Week: Unleashing the continent's potential
Africa Week: Unleashing the continent's potential

Kicking off Africa Week, UN chief says women and youth can unleash continent's potential...

19 Oct 2017

AfricaCom 2017 Awards finalists revealed
AfricaCom 2017 Awards finalists revealed

The top 20 shortlisted finalists for the AfricaCom 2017 Awards have been announced...

17 Oct 2017

#EntrepreneurMonth: A premium African surf brand with global appeal
#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 17 Oct 2017

Africa Week supports continent's advancements
Africa Week supports continent's advancements

Africa Week kicked off on the margins of the UN General Assembly Debate on Africa's development to showcase the continent's continuous advancements and achievements...

17 Oct 2017

Video dominates news consumption in Africa
Video dominates news consumption in Africa

Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East...

16 Oct 2017

Morris and Mtongana.
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales...

By Leigh Andrews 16 Oct 2017

‘Made in Africa' content boosts African economies
‘Made in Africa' content boosts African economies

With revenue from Africa's pay-TV market sitting at $4.4 billion and expected to exceed $6 billion by 2021, the time is now to continue the momentum of content production as a significant economic booster for African economies...

16 Oct 2017

Instant, secure, cashless payment for 33 African countries
Instant, secure, cashless payment for 33 African countries

Ecobank has partnered with Visa to launch Ecobank Scan+Pay with mVisa solutions to their consumers...

13 Oct 2017

Ethiopia launches e-visa service for African and international MICE participants
Ethiopia launches e-visa service for African and international MICE participants

The service enables MICE participants to issue their visa, book, pay and check-in their flight with Ethiopian Airlines - all online...

13 Oct 2017

Africa Innovation Prize 2018 call to entry
Africa Innovation Prize 2018 call to entry

African Innovation Foundation calls for applications for the Innovation Prize for Africa 2018 Awards...

13 Oct 2017

Unpacking the future for technology, media and telecoms in Africa
Unpacking the future for technology, media and telecoms in Africa

AfricaCom 2017 presents a global speaker line-up in this uncertain age of digital disruption and transformation...

12 Oct 2017

Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

The compelling power of good storytelling in advertising
The compelling power of good storytelling in advertising

Bizcommunity.Africa columnist, Garikai Nhongo, on how to best use storytelling in advertising...

By Garikai Nhongo 11 Oct 2017

African female entrepreneurs can apply for Y-HER accelerator
African female entrepreneurs can apply for Y-HER accelerator

African female entrepreneurs have been invited to apply for the Y-HER Accelerator Programme, which offers mentorship and a total of $50,000 in prize funding...

By Tom Jackson 11 Oct 2017

Joseph Hundah
#AfricaAchiever: Kwesé TV disrupts pay-TV market in Africa

Kwesé TV is disrupting the pay-TV market on the African continent, bringing the ‘TV everywhere revolution' to the continent. President and CEO, Joseph Hundah is our #AfricaAchiever....

By Louise Marsland 10 Oct 2017

Show more