Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Marketing lessons from the Arab Spring

[Eugene Yiga] 2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn? 13 Apr 2012 09:39

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries. 5 Mar 2012 08:33

Govt adopts controversial media law

Algeria, on 14 December 2011, passed a media law that drew scorn from journalists, rights activists and opposition legislators who charged that it restricts freedom of expression. 15 Dec 2011 10:29

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Arab TV springs to life: Pay TV subscribers to top 10 million in 2012

LONDON, UK: Record numbers of households across the Middle East and Africa are signing up for pay TV, according to new research from Informa Telecoms & Media. 2 Nov 2011 11:35

Africa's five major trends for potential growth

[Issa Sikiti da Silva: @sikitimedia] Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011. 7 Oct 2011 09:56