D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony. 22 Apr 2013 11:05

Effective Measure secures partnership with Vietnam's Ambient Digital Network

SINGAPORE: Effective Measure, the digital audience profiling and measurement agency for emerging markets has secured a strategic alliance with Vietnam's digital advertising network Ambient Digital. 15 Nov 2012 07:19

Media professionals programme launched in SE Asia

PHNOM PENH, CAMBODIA / NAYPYIDAW, MYANMAR / HANOI, VIETNAM: The World Association of Newspapers and News Publishers (WAN-IFRA) has just launched a new Media Professionals Programme for South East Asia, a groundbreaking leadership initiative to help mid-level media managers advance their careers and contribute to the growth of strong media enterprises in their countries. 12 Oct 2012 05:14

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

Not child's play: Adults rule the gaming world in South East Asia

BANGKOK, THAILAND: Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported that 77% of South East Asia's gaming audience is adults aged between 21 to 60 years old - highlighting the growing popularity of casual gaming as a significant adult pastime. 23 Nov 2011 09:15

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Mobile views of websites see strong growth

KUALA LUMPUR, MALAYSIA: Effective Measure, a leading provider of digital media planning solutions in emerging markets, has reported that over 115 million web pages are viewed on mobile devices in the month of September 2011 in Malaysia - attributing to a 6% increase in mobile page views from the start of the year. 25 Oct 2011 10:17