Google recently got the digital marketer inside me intrigued with their "OK Google" advertising campaign, which the 72andSunny advertising agency produced for Google and rolled out in New York...
By Stephen Sandmann 1 Jun 2015 07:20
Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?
By Louise Marsland 11 May 2015 07:16
South Africa's telecommunications industry has lived through yet another year of growth, change and upheaval, touching lows like the worrying upheaval at Telkom, and reaching highs such as the launch of the country's first commercial long-term evolution (LTE) networks. The factor that I would single out as perhaps the most important trend of 2012 is the rapid move of smartphones into the mainstream.
By Mark Taylor 29 Nov 2012 10:13
Manufacturing production in South Africa fell by 1.1% year-on-year (y/y) in September after a downwardly revised 2.8% (3.0%) year-on-year rise in August‚ data released by Statistics SA on Thursday showed.
9 Nov 2012 09:41
Mining and manufacturing production both fell during September, reflecting the effects of widespread labour unrest and weaker global demand for domestic exports.
9 Nov 2012 09:11
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
By Nonye Mpho Omotola 8 Nov 2012 09:53
SAN FRANCISCO - A vest developed in Massachusetts Institute of Technology lets Facebook users hug one another no matter how far apart they are.
11 Oct 2012 16:15
SA's entertainment and media companies have reached the "end of the digital beginning"‚ with digital activities now becoming the "new normal" for traditional media companies‚ according to a report by professional services firm PwC.
11 Sep 2012 08:02
What a contrast in reaction I got recently - from Media24 and Independent Newspapers on the one hand and Avusa on the other - to request for more information on titles that showed an increase in single-copy sales in the most recent ABC circulation results.
By Gill Moodie: @grubstreetSA 6 Sep 2012 07:33
On 31 August 2012, the Radio Advertising Bureau of South Africa (RAB SA) published a pdf for SAARF RAMS 2012/3 which had incorrect figures. A corrected pdf has now been released.
6 Sep 2012 05:43
Apple on Monday dethroned longtime rival Microsoft as the most valuable company in history based on the value of its stock, which climbed to around $622-billion.
23 Aug 2012 11:58
South Africa's wool season opens this Wednesday when about 13 000 bales will be on auction in Port Elizabeth amid uncertainty caused by the Eurozone crisis‚ which is expected to have a damping effect on prices.
17 Aug 2012 09:33
Twenty years ago, the only way that you could insure your car was by calling a broker who would put your business with the insurance company that they felt the most comfortable with. A lot of golf was played, commissions were paid and the system ticked along merrily.
By Jonathan Cherry, Issued by trendwatching.com 6 Aug 2012 09:52
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
Commuting is one of those unavoidable routines much like taking a shower and getting dressed in the morning. As with everything else, there are trends, phases and technological developments and it is up to advertising agencies to capitalise on these to the benefit of their clients.
By Craig Page-Lee & Erik Warburg 10 Jul 2012 06:19
The sixth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around whether social media should be a pillar of a marketing strategy.
9 Jul 2012 13:13
The 'new' has never been hotter. For consumers who've grown accustomed to demanding (and increasingly getting) the best of the best, the very notion of the 'new' has become a positive one.
By Henry Mason, Issued by trendwatching.com 4 Jul 2012 11:27
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
By Wikus Engelbrecht 21 Jun 2012 14:31
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the sixth Thought Leadership Digibate that will debate and discuss whether or not social media should be the first pillar of a marketing strategy. The event will be held on 29 June 2012 at Protea Hotel Fire & Ice! Melrose Arch and will stream live on www.bizradio.co.za from 9.30am to 11am.
13 Jun 2012 05:58
Each month, the researchers from trendwatching.com highlight a new consumer trend that impacts businesses and lifestyles around the globe. Now, they are taking their show on the road, travelling 13 cities to present its 2012 Consumer Trend Seminar.
Issued by trendwatching.com 12 Jun 2012 09:42
Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.
4 Jun 2012 12:28
The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year.
11 May 2012 15:21
At the fifth Thought Leadership Digibate this Friday, 4 May 2012, hosted by Aegis Media and BizCommunity, some of the country's leading experts in the media and marketing sector will discuss and debate topics in five key areas that featured in Bizcommunity.com's recent 2012 Biz Trends Report.
26 Apr 2012 13:31
Following the recent publication of the 2012 Biz Trends Report, sponsored by Aegis Media, some of the key trend topics will be brought alive at the fifth Thought Leadership Digibate on Friday, 4 May 2012. Hosted by Aegis Media in conjunction with Bizcommunity.com, for the first time this monthly debate will be held in Johannesburg and broadcast live via mobile or pc audio-streaming, 9.15am-11am.
25 Apr 2012 10:00
The 2012 AdReview Conference on 17 May will feature Ann Mack, a global expert on trends covering "Ten things to watch for in 2012." She is JWT's director of trend spotting in New York and she can tick off more than 100 worldwide trends that signal the way our lives are changing, including the one trend that's behind the obsession with social media. She calls it FOMO - the "fear of missing out".
3 Apr 2012 11:06
Considering the amount of texting we do today, emoticons have 'exploded' and, whether used in Skype, BBM, SMS or WhatsApp, they have become a distinct style of expression and form a vital part of casual/digital vernacular punctuation. But what are the implications of these obscure little visages for marketers?
By Matt Rose 29 Mar 2012 14:04
To date, there are two brands in particular, Absolut and Nike, which have hit the ground running when it comes to going beyond a social media presence and influencer engagement, making it difficult for challenger brands to catch up and maintain the pace. A third brand, Carling Black Label, did phenomenally last year by focusing less on social media and more on influencers [video].
By Mongezi Mtati 20 Mar 2012 11:55
In light of the online shopping trend, intellectual property proprietors face new challenges with the enforcement of their rights against new forms of unauthorised use across millions of websites, in multiple languages and domains. Enforcement of rights is costly and difficult in the online environment, so companies are advised to implement methods of proactively deterring infringement before it occurs.
By Nishan Singh 13 Mar 2012 14:05
As PR and social media agencies such as Gullan&Gullan work with our clients to plan for 2012, we're finding some interesting trends coming through, both from our local initiatives and from our global ICOM partners. Here are some of our findings...